Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

DS Automobile - Iris Van Herpen

With the global launch of the advertising campaign of the New DS 5, the DS Automobile brand asserts its positioning with the alliance of design, technology, refinement and dynamic comfort. A campaign which expresses the notion of the spirit of avant-garde of the brand. A spirit embodied by ambassadors recognized in their fields for their creativity and excellence. Julien Faure from directed two new films with the agency Publicis La Maison about the endorsers. The first film is about Iris Van Herpen, a dutch exceptional stylist and the second film about Dr. Sylvestre Maurice, an astrophysicist who contributed to the invention of the Curiosity Rover on planet Mars. A young fashion prodigy, Iris Van Herpen is a creative mind that stands out in the world of high fashion. From her early beginnings she’s always explored all the possibilities to give birth to her collections which have always pushed the limits. Her curiosity, her experimental approach and her interest in other artistic domains have allowed her to march her own way. Her unique creations is marked by unusual fabrics, new technologies and by the spirit of avant-garde.


Brand: DS Automobile 

CEO: Yves Bonnefont

Head of Marketing: Jules Tilstone

Creative Agency

Creative Agency: Publicis La Maison

Copywriter: Gaetan Du Peloux, Paul-Emile Raymond

Art Director: Youri Guerassimov, Adrien Mancel

Chief Creative Officer: Anne De Maupeou

Account Executive: Kevin Fossier

Production Company

Production Company: Troublemakers

Executive Producer: James Hagger

Director: Julien Faure

DOP: Damien Steck, Julien Petit

Production Assistants: Felipe Bernard

Production Manager: Aurélie Chevalier


Editor: Romain Boileau

Post Production / VFX

Grade: Julien Faure


Sound Engineer: Aymeric De Tapol

Sound Mix: Kerwin Rolland & Matthieu Choux

Song: Kerwin Rolland & Alexandre Gardon

Category: Automotive, Cars