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At the centre of the integrated campaign is the 40” TVC ‘Classroom’, a poignant, emotional film directed by Tom Tagholm of Park Pictures (Channel 4 ‘Meet the Superhumans’, Marie Curie ‘Symmetry’). The film is supported by a 30” version. In ‘Classroom’ we see a boy, Ben, sitting at his desk during a routine lesson. His Dad surprises him by being there, standing in front of his desk but the lesson continues and the class don’t notice. Confused by his presence, father and son have an emotional, whispered exchange before the Dad says his final goodbye. The lesson is interrupted as the headmaster knocks and asks for Ben. Through the window we see him in the headmaster’s office being comforted by his Mum as the end line reads, ‘Heart disease is heartless. It strikes without warning.’

Creative Agency

Planner: Charlie Snow, James Dawkins

Producer: Vanessa Hunt

Executive Creative Director: Richard Denney

Chief Creative Officer: Dave Henderson

Head of Production: Trudy Waldron

Media Agency

Media Agency: PHD

Production Company

Director: Tom Tagholm - PARK PICTURES

Category: Charity, Corporate and social