Holiday booking is classic "ZMOT" activity; researching different options before selecting the one that looks best. We're developing a variety of content to engage potential holidaymakers during this research phase - all designed to show what it’s like to really be on a Neilson holiday, having an amazing time. Using 360° footage filmed with head-mounted GoPros, we've taken Oculus Rift windsurfing and skiing experiences to the public at events across the UK and on to Neilson's website and Facebook page - accompanied by smartphone and tablet apps - as well as creating this social campaign #haveagobeforeyougo