Neilson Holidays #haveagobeforeyougo
Holiday booking is classic "ZMOT" activity; researching different options before selecting the one that looks best. We're developing a variety of content to engage potential holidaymakers during this research phase - all designed to show what it’s like to really be on a Neilson holiday, having an amazing time.
Using 360° footage filmed with head-mounted GoPros, we've taken Oculus Rift windsurfing and skiing experiences to the public at events across the UK and on to Neilson's website and Facebook page - accompanied by smartphone and tablet apps - as well as creating this social campaign #haveagobeforeyougo
MBA: Where Digital & Direct Interconnect
We’re an independent agency based in London, Miami and Brighton. We drive commercial success for our clients by applying Brand Action™, joined-up data, creative technology and content frameworks to the way that people buy today – a digitally-fuelled, non-linear and dynamic ecosystem.