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Group745
Group745
Group745
Group745
Group745
Group745

Lighting Up the Monuments

24/08/2015
Group745
Advertising Agency
New York, USA
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Credits
Brand
Philips LED can save up to 85% on energy costs and last up to 15 years as compared to incandescent bulbs. However, Philips LED bulbs were 3 times more expensive than traditional bulbs. The task was to convince multiple audiences like the end consumers, architects and engineers, government officials who buy bulbs to illuminate buildings, and the general trade that Philips LED saved electricity. Our idea was to celebrate the illumination of the beloved city icons with Philips LED. We partnered with local government officials in each city and illuminated the city milestones and then invited the entire city to witness the celebration.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).