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Group745
Group745
Group745
Group745
Group745
Group745

Suggest an Arrest

24/08/2015
Group745
Advertising Agency
New York, USA
11
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Credits
Brand
In a country with multiple drunk driving accidents, we wanted to position Nissan's new Sentra and Juke as brands that cared enough about their customer's safety. We wanted to make sure that these drunk drivers would get home safely, so we decided the only way to do that was to drive them home ourselves! We created a Facebook app where people would suggest and we would arrest! This app allowed people to brief our Nissan squad about the location of their drunk driving friends. This police squad raided the suggested locations and made the suspects undergo sobriety tests.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


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