Royal Caribbean - The Caribbean is coming to Eurovision

You might have seen the news over the last few days (or caught sight of our LinkedIn posts)... it’s true - two great entertainment brands are coming together in 2024; Royal Caribbean and Eurovision.

As a long standing creative partner of Royal Caribbean we saw this as a great opportunity to create some noise around the partnership.

The Eurovision Song Contest is an iconic European staple, but every year countries’ eligibility in the competition is a hot point. I mean, Australia, really? It’s only the other side of the world from Europe. So we knew that if we announced that there would be another far flung country throwing their hat in the ring it would be sure to ruffle a few feather-boas. Enter the latest and greatest competitors for 2024; The Caribbean.

On 2nd January we went out with an official video from all the Eurovision social accounts teasing the fact that the Caribbean would be coming to Eurovision 2024, sending fans into a meltdown. Duping numerous UK press outlets and overwhelming Instagram with the age old question “waaait, is the Caribbean in Europe?“.

48 hours and millions of views, comments and retweets later, including coverage from Sky News, Good Morning Britain, Pink News, NME, Metro and many more, everyone was placing their bets as to what this cryptic message meant, using every emoji in their arsenal. After the hype had spread sufficiently we revealed the truth with a light hearted video delivered in true Caribbean style.

Yes, the Caribbean is coming to Eurovision 2024… the Royal Caribbean.