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Group745
Group745
Group745
Group745
Group745
Group745

Shoe Dating

12/08/2015
Advertising Agency
Kuala Lumpur, Malaysia
10
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Credits
Brand
ShoesShoesShoes is a Malaysian label with boutiques in Kuala Lumpur and an exclusive selection of ladies' shoes. To stand out in the retail clutter, it needed to engage with their "single" customers -- career women who are often too busy to find love. But there's one thing they will always make time for -- shopping. We created Shoe Dating, a modern fairy tale where women would find their Prince Charming through the purchase of a pair of shoes. For the first time ever, their regular retail therapy session is turned into an occasion to find a partner. The fairy tale they grew up with is now a real brand experience for them.
About VML Malaysia

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).