null - Shoe Dating

ShoesShoesShoes is a Malaysian label with boutiques in Kuala Lumpur and an exclusive selection of ladies' shoes. To stand out in the retail clutter, it needed to engage with their "single" customers -- career women who are often too busy to find love. But there's one thing they will always make time for -- shopping. We created Shoe Dating, a modern fairy tale where women would find their Prince Charming through the purchase of a pair of shoes. For the first time ever, their regular retail therapy session is turned into an occasion to find a partner. The fairy tale they grew up with is now a real brand experience for them.