So what if Coca-Cola is a global pop culture icon? The brand was still not top of mind for young Malaysians as they have their own way of life that includes many other beverage choices. Coca-Cola knew it needed to connect with these young consumers all over again. And on a totally different level. We turned this American into a Malaysian! Coca-Cola Manglish Cans -- special edition cans hashtagged with Manglish words Malaysians use to address their friends and express happiness.