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Lisa Sanders

Lisa Sanders

from Lisa Sanders Public Relations

Washington, USA

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LSPR is led by Lisa Sanders, an award-winning journalist turned public relations practitioner. She brings an editors’ ability to spot trends and identify relevant angles into a story, plus a reporter’s hunger for fresh ideas and a passion for digging out detail. With expertise gained from over 20 years working in NYC as a business reporter and editor at a variety of media outlets (including Crain’s New York Business, BusinessWeek and Advertising Age), Lisa understands how editors think, what reporters need and what they don’t. She has also worked in-house at ad agencies and handled communications for global agency networks as well as fast-growth marketing firms. Lessons learned? The juiciest stories are not always obvious; finding them and getting their word out is challenging and generally a lot of fun.