ZenithOptimedia Appoints Joni Ngai as Performics China MD

Joni Ngai has joined Performics, the performance marketing specialist of ZenithOptimedia recently. In her new role, she has been tasked to accelerate growth for the business, through diversification of existing client portfolio as well as developing new business partnerships.

Joni joined with extensive Digital, E-commerce and Data Analytics experience. She started her agency career with Razorfish in New York in 2000. Since then, she worked with a number of digital agencies, such as Havas Digital and MRM Worldwide in Great China region. She was previously Digital Evangelist of Sitecore, the leader in customer experience management technology where she developed best practices and frameworks to help large enterprises, such as P&G and L’Oreal, drive digital transformation.

‘Paid search and e-commerce are two fast growing channels leveraging the power of big data. Performics is undoubtedly the leader in the field. I’m looking forward to working with the strong teams we already have in place’ said Joni. She added that she will ‘focus on broadening the scope of Performics capabilities above and beyond Search Engine Advertising and Optimisation, especially in the field of Data and Analytics’.

‘The recruitment of Joni is a sign of the strategic importance of performance marketing for ZenithOptimedia. It is also the sign of the company’s willingness to invest in talents and leaders that can grow our business and invest new horizons. We are obviously thrilled she is joining the ZenithOptimedia family. ’ said Mykim Chikli, CEO of ZenithOptimedia China.