Zenith Appointed As Certified Marketing Partner For DoubleClick
Zenith has been accredited as a Certified Marketing Partner of DoubleClick (a subsidiary of Google) for implementation and media management in the UK and Ireland. Zenith is the first network agency to become a partner in the UK for those services, attesting to the agency’s market-leading capabilities using the DoubleClick toolset.
The DoubleClick Certified Marketing Partner programme offers advertisers access to the DoubleClick advertising platforms along with support from certified partners on related services such as creative services, data & measurement, implementation & media management and programmatic consulting.
To meet the requirements for the DoubleClick Certified Marketing Partner programme, DoubleClick vetted Zenith through a rigorous qualification process, which has now earned the agency the accreditation to provide clients with implementation and media management support to help them be successful with the DoubleClick platform.
Mark Howley, CEO at Zenith says, “We’re incredibly pleased to be named as a partner of DoubleClick. This partnership will play an important role as we continue to develop our in-house technology and build our machine learning capabilities, giving clients more control in the space. We recognise the importance of understanding Google’s tools and how we implement them as a critical part of delivering unparalleled solutions for our clients.”
Julie Jeancolas, Head of Agencies, Media Buying Solutions, DoubleClick says, “We are delighted to welcome Zenith to our global network of Certified Marketing Partners. This is a testament to Zenith's commitment to building best in class digital expertise to help brands navigate the complexity of the programmatic ecosystem and deliver high-impact campaigns through the DoubleClick platform."
Genre: PR , People , Strategy/Insight