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Creative

Y&R's New HRV Solar Campaign Invites New Zealanders to Make The Sun Work for Them

Available initially in Auckland, the solar product will roll out across New Zealand this year

Y&R's New HRV Solar Campaign Invites New Zealanders to Make The Sun Work for Them

In a single hour, the amount of energy from the sun that strikes the Earth is more than the entire world consumes in a year, so Y&R is calling for New Zealanders to harness this plentiful resource with the latest release of HRV Solar.

"Y&R has been working with HRV for six years, and we're incredibly proud to have taken them from a direct marketing business to producing robust, integrated campaigns, including this latest work for HRV Solar," says Y&R NZ CEO and CCO, Josh Moore.



HRV launches Solar offering.jpgThe multi-layered campaign launches this week, playing on the fact that there's an almost inconceivable amount of energy that has travelled millions of kilometres across the galaxy to power everything from our kitchen appliances to our electric toothbrushes.

The campaign incorporates cinema, video ondemand, online, radio, social, and influencer partnerships; and also sees the conception of a new weather measurement, in a partnership with MetService, to educate New Zealanders about the potential of the NZ sun. MetService now provides daily kilowatt hour reports (the way in which solar energy is measured), that will allow people to see how much sun they can harness to power their homes.

"As part of our on-going vision to help improve Kiwi homes by making them warm, dry and comfortable, HRV Solar builds on years of expertise and experience in NZ homes to offer the latest in-home solar technologies that complement the range of HRV solutions," says Bruce Gordon, Chief Executive Officer of Eco-Products Group (owner of HRV).

"Solar technology has developed to a point of being useful for everyday New Zealanders, and we're excited to offer it to Kiwi home owners."

Client

Advertiser: HRV Solar

Head of Marketing: Justin Boyes

Managing Director: Bruce Gordon

Marketing Manager: Aimee Roxborogh

Creative Agency

Creative Agency: Y&R New Zealand

Copywriter: Nicholas Dellabarca

Art Director: Liz Richards

Planner: Craig McLeod

Chief Creative Officer: Josh Moore

Head of TV / Production: Anna Kennedy

CEO: Josh Moore

Managing Director: Jono Key

Designer: Tina Yu

Photographer: Ross Brown - Match Photographers

Senior Account Director: Katie Loverich

Head of Content Production: Anna Kennedy

Digital Planner: Jillian Hor

Group Business Director: Dorota Girdlestone

Digital Designer: Terry Yee

Digital Developer: Ash Crockett

UX Designer: Terry Yee

Head of Design: James Wendelborn

Head of Moving Image: Amanda Sassano

Head of Digital: Greg Whitham

Head of PR & Activation: Rebecca Lawson

Executive Digital Producer: Petra Skoric

Social Media: Jarrod Allen

Media Planner: Dylan Hardie

Account Director: Nicky Webster

Media Agency

Buyer: Lizzy Cooper-Fyfe

Partnership Trader: Cath Hamilton

Programmatic Supervisor: Mihisara Dayarante

Production Company

Production Company Name: FINCH

Executive Producer: Karen Bryson

Director: Jae Morrison

Producer: Claire Kelly

Music

Composer: Jonathan Bree

Sound Design: Craig Matuschka