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Creative

Your Future Self Will Thank You for Checking Out This Campaign from Droga5

The comical campaign highlights how you're always going to be better off healthy

Your Future Self Will Thank You for Checking Out This Campaign from Droga5

People’s relationship with their health is changing. Health is no longer a destination, but a lifetime journey that includes fun exercise, good friends, passions and purpose, new adventures and the occasional indulgence. It’s not all about what you remove from life but rather what you add, to make life more fulfilling.

Nature’s Bounty has always given people more control when it comes to their health. They were pioneers in the category, providing people with vitamins, minerals and supplements to help set a foundation for their healthy lives.

In this new campaign, live today, the company shows that no matter what happens in the future, both from a long- and short term perspective, you’ll always be better off healthy. Because even if the future is completely unpredictable, one thing is certain: you won’t find yourself in a situation where being healthy isn’t a good thing.

The campaign comprises three films featuring people interacting with their future selves. Each character is pleasantly surprised to see how well equipped they are to face their future - thanks to the care they’ve taken by using Nature’s Bounty products and staying healthy.

You can check out the three comical spots below:




Client

Advertiser: Nature’s Bounty Broadline & Optimal Solutions/NBTY

Chief Marketing Officer: Derek Bowen

Creative Agency

Creative Agency: Droga5 NY

Copywriter: Ulrika Karlberg, Ulrika Karlberg

Art Director: Felipe Mollica

Strategist: PJ Mongell

Chief Creative Officer: Ted Royer

Group Account Director: Kelsey Robertson

Group Creative Director: Matt Ian

Creative Chairman: David Droga

Account Management: Sophia Bernard

Senior Copywriter: Jim Curtis

Senior Art Director: Ryan Fitzgerald

Head of Art: Cliff Lewis

Account Supervisor: Kristin Postill

Executive Digital Design Director: Rob Trostle

Chief Creation Officer: Sally-Ann Dale

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Ramon Jimenez

Data Strategist: Anthony Khaykin

Senior Strategist: Danielle Vasan

Account Manager: Elizabeth Sova

Account Director: Alex Budenberg

Production Company

Production Company: WW7, Biscuit

Executive Producer: Josh Ferrazzano (WW7), Rick Jarjoura (Biscuit)

Director: David Shafei (WW7), Isaiah Seret (Biscuit)

DOP: Damian Acevedo (WW7), Thierry Poulet (Biscuit)

Producer: Bo Clancey (WW7), Jonathan Wang (Biscuit)

Hair and Make Up: Dominie Till (WW7)

Production Designer: Jerrod Littlejohn (WW7)

Offline

Edit Company: NO6

Editor: Jason MacDonald, Nick Schneider

Edit Assistant: Ling Chua

Producer: Laura Molinaro, Malia Rose

Executive Producer: Corina Dennison

Post Production / VFX

Post Production Company: Eight VFX, MPC NY

Colour Producer: Company 3, MPC NY

Music

Music Agency: Found Objects, Beacon Street

Sound Design: Heard City

Category: Beauty/health , Health care

Genre: Comedy , Dialogue , Digital , PR , People , Storytelling