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Editors' Choice

Youness Benali Creates Mysterious #Codecoco Spot for Chanel

The sweetshop director's film-noir inspired piece baths the protagonist in a gloomy, monochromatic grade

Youness Benali Creates Mysterious #Codecoco Spot for Chanel

Benali worked directly with the client to make the #CodeCoco film, which is filmed almost entirely in what is becoming Benali’s signature monochrome. It’s 30-seconds of mysterious and elegant seduction – which, of course, is exactly what Chanel stands for, and what the brand needs to create allure for a multi-thousand dollar watch. The Sweetshop’s Youness Benali bathes his protagonist in a film-noir gloom. While a searchlight lingers outside, she responds with chic indifference. 

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Advertiser: Chanel

Creative Agency

Creative Agency: Cube Collective

Producer: Paris Zarcilla