Youness Benali Creates Mysterious #Codecoco Spot for Chanel
The sweetshop director's film-noir inspired piece baths the protagonist in a gloomy, monochromatic grade
Benali worked directly with the client to make the #CodeCoco film, which is filmed almost entirely in what is becoming Benali’s signature monochrome. It’s 30-seconds of mysterious and elegant seduction – which, of course, is exactly what Chanel stands for, and what the brand needs to create allure for a multi-thousand dollar watch. The Sweetshop’s Youness Benali bathes his protagonist in a film-noir gloom. While a searchlight lingers outside, she responds with chic indifference.