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You'll Enjoy &Rosàs' New Campaign for This Aperitif Brand...Don't Ask Why

Agency gives Pepsico's Bitter Kas a fresh look with a quirky new film

You'll Enjoy &Rosàs' New Campaign for This Aperitif Brand...Don't Ask Why

The popular apertif Bitter Kas is back and better than ever this summer with a totally refreshed image and packaging. The agency behind the brand redesign is &ROSÀS, who is also responsible for its Sobre Gustos (About Taste) campaign. The campaign focuses on the way our taste buds evolve over time, and invites people to put this to the test by trying Bitter KAS. It’s a multiplatform campaign with high coverage and frequency in television, printed and digital press.

An absolute leader in its category since it was first launched, and known for its unique personality, Bitter Kas is familiar to many generations. 2015 will see it in bars and terraces across Spain, its signature red and unique flavour ready to be enjoyed more than ever.

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Creative Agency

Creative Agency: &Rosàs

Copywriter: Carles Gómez

Art Director: Núria Pujol

Account Management: Juan Badilla / Edu Rojo

Production Company

Director: Joana Colomar

DOP: Miquel Prohens

Producer: Carlos Vidal-Ribas

Post Production / VFX

Post Production Company: Deluxe

Producer: Cristina Arisó


Composer: Trafalgar

Sound Design: Deluxe

Category: Alcoholic drinks , Spirits