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Creative

'You Can Do Anyth-ing' in Virgin Media’s Electrifying New TV Spot by adam&eveDDB

The second instalment of the campaign was directed by Raine Allen-Miller through Somesuch

'You Can Do Anyth-ing' in Virgin Media’s Electrifying New TV Spot by adam&eveDDB

Virgin Media is today launching the second instalment of its ‘You can do anyth-ing’ campaign, born from the creative platform “Unlimit-ing”, which was pioneered by adam&eveddb earlier this year. The next phase of the campaign is fronted by a new TV ad which paints a colourful picture of what life feels like without limits and dramatises the endless possibilities of Virgin Media’s amaz-ing TV, lightn-ing fast broadband and neverend-ing mobile data.

The campaign will run for two months, with the 60 second TV ad first premiering on 20 September during the kick off game for the Rugby World Cup aired on ITV. The campaign will also run across VOD, and social media, as well as with an accompanying direct response strand, with media planned and bought by Manning Gottlieb OMD.


Building on the narrative of the first 'You can do anyth-ing' campaign, the new TV ad sees Virgin Media pivot the focus to a girl’s electrifying realisation: “I can do anyth-ing” as she realises she can watch all of the best content wherever and whenever thanks to her family getting Virgin Media services installed. Throughout the ad, the cheeky and spirited young protagonist’s awareness that she can do anyth-ing comes to life. She confidently interrupts a TV bingeing session to pose with her family next to bursts of fire, enthrals a bus-full of best friends, nonchalantly performs master footwork on the pitch and hosts the extreme sleepover of every child’s dream.

The TV ad was directed by the acclaimed and innovative Raine Allen-Miller from SOMESUCH, who imbues it with a dreamy playfulness and a palette of rich colour, which is perfectly complemented by a toe-tapping, head-bobbing bespoke remix of SL2’s On a Ragga Tip that plays throughout. As an ‘unlimiting’ bonus, viewers won’t only be restricted to hearing this revival of the 90s rave tune in the ad breaks, as Virgin Media will make it widely available for purchase – including on Apple Music and Spotify.


Throughout the campaign, shorter 30 second versions of the ad will also air. Viewers will see how Virgin Media unlimits amazing content for its customers by making it easy to access Amazon Prime Video straight from the V6 box, stream films on the go with our unlimited data, and watch the best football from BT Sports in 4K and Sky Sports in eye-popping HD definition.

Director of brand and marketing at Virgin Media, Cilesta Van Doorn, said: “More than ever, we’re focused on what connectivity allows people to do and experience. At Virgin Media, we’re all about building connections and removing limits, so our customers feel free to connect to the people and things that really matter to them. And that’s exactly what “Unlimiting” articulates and precisely why we’ve taken this bold creative direction.”

adam&eveddb chief creative officer, Richard Brim, said: “This is our second big piece of work with the Virgin Media team, and it felt great to build on the bold energy and vibrant visuals already established with “Unlimiting”, whilst still keeping it fresh and fun.”  

Featured Companies: Somesuch

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Client

Client: Virgin Media

Brand: Virgin Media

Project/Campaign name: Virgin Media Unlimiting

Clients: Cilesta Van Doorn (Director Brand & Marketing) Amy Gilbert (Head of Advertising) Katie Kinchin-Smith (Senior Campaign Manager)

Agency

Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Directors: Simon Vicars & Andre Sallowicz

Copywriter: Simon Vicars

Art director: Andre Sallowicz

Agency producer: Masha Manojlovic

Agency assistant producer: Peter Williams

Planner: Martin Beverley

CEO: Tammy Einav, Mat Goff

Managing Partner: Sam LeCoeur

Account Director: Cat Thomas

Account Manager: Siena Shuttler

Account Executive: Olivia Rose

Designer: Alex Fairman

Head of Content: Jessica Taylor

Media Agency

Media agency: Manning Gottlieb OMD

Media strategy: Paddy Adams

Media planners: Paula Mankelow, Kat Broomhead, Anna Zolkiewicz, Geet Kashyap, Spencer Corrigan

Production Company

Production Company: Somesuch

Director: Raine Allen-Miller

Producer: James Waters

EP: Tash Tan

DoP: Rina Yang

Production designer: Anna Rhodes

Assistant production designer: Ashley Dando

Prop buyer: Lucy Fewell

Master Props: Jason Bradley

Prop Assistant: Louis Simonon, Nick Hancock

Costume designer: Cynthia Lawrence-John

Casting Assistant: Danielle Westwood, Tate Abbott

Hair and Makeup: Eve Marie Cole

Hair and Makeup Assistant: Lauren Palmer, Ashleigh Haines

Casting director: Thom Hammond

Production manager: Luke Thornton

Cast Co-ordinator: Patch Wadsworth

Production Assistant: Camilla Morris

Location manager: Eugene Strange

1st AD: Matthew Clyde

2nd AD: Steve Wingrove

3rd AD: David Stocks

Runner: Andre Reid-McKinley, Dan Hasson, Josey Jacobs

Green Steward: Akay Delano

Focus Puller: Julia Green

Clapper Loader: James Woodmass

Grip: Del Strachan

Playback Operator: Robbie Ross

Camera Car Driver: Miles Alltoft

Gaffer: Sol Saihati

Desk op: Ed Riley

Electricans: Aaron Szogi, Christian Hayes, Dak Hannan, Mel Haywood, Rob White

Rigger: Andrew Sibley

Airscreen Ops Manager: Lexy Micheal

Airscreen Technician: Ed Cadge, James Stone, Jamie Burns, Robbie Boulton

Post Production

Post Production: Untold Studios

VFX Producer: Tom Igglesden

VFX Production assistant: Ella Glazer

VFX 3D Supervisor: Tom Raynor

VFX 2D Lead: Alex Kulikov

2D Artists: Gustavo Riberio, Aled Prosser, Doruk Saglam

3D Artists: Jack Harris, Seb Caldwell, Daniel Longe, Doruk Saglam, Thiago Vilas Boas, Bence Varga

Visual Artist Design: Ryan Phelan

Colour Grading: Jack McGinity @CheatProducer

Editing

Editing company: Trim

Producer: Noreen Khan

Editor: Elise Butt

Sound

Audio Post Production: Factory

Sound Designer: Anthony Moore

Sound Design Assistant: James Utting

Music Consultant: Leland Music

Music Supervisors: Toby Williams, Codie Childs, Abi Leland

Soundtrack Name: "On A Ragga Tip"

Soundtrack Artist: SL2

Remix Track name & Producer/ Artist: “On a Ragga Tip (Unlimit-ing Remix)” by James King

Category: Media and Entertainment , Online

Genre: Visual VFX