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XFINITY & 72andSunny NY Upgrade Christmas at Grandma's with Feel-good Spot

Iconoclast's Matthew Frost directs festive new 'Hooking Up Grandma’s House' ad

XFINITY & 72andSunny NY Upgrade Christmas at Grandma's with Feel-good Spot

Inspired by real accounts of being forced to “go dark” at Grandma’s house during the holidays, XFINITY and 72andSunny New York have released an integrated campaign that shows how technology, when shared, can bring families closer together this season.

The campaign centres on a two-minute film, titled “Hooking Up Grandma’s House,” that begins with a real-life grandma and grandpa reading tweets from grandkids lamenting having to spend the holidays in their archaic living room, with no WiFi, no streaming TV or shows. To prove them wrong, grandma and grandpa call XFINITY to install XFINITY X1, immediately upgrading their holiday traditions, including using the voice remote to find the perfect holiday movie on demand or queuing up their favourite Netflix show.

Creative Agency

Managing Director: James Townsend

Junior Copywriter: Adam Van Dusen

Head of TV / Production: Lora Schulson

Group Strategy Director: Marshall Ball

Group Creative Director: Eric Steele

Executive Creative Director: Bryan Rowles, Guillermo Vega

Creative Director: Erik Norin

Creative Agency: 72andSunny NY

Chief Creative Officer: Glenn Cole

Business Coordinator: Dylan Levy

Brand Director: Mallory Solomon

Strategy Director: Jennifer Lewis

Strategy: Lauren Wong

Senior Producer: Julia Lafferty

Senior Designer: David Goss

Senior Copywriter: Mikio Bradley

Production co-ordinator: Samira Mostofi

Designer: (Jr) Serena Smith, Anne Marie Wonder

Music and Sound

Composer: Eugene Cho

Audio Post Production: Heard City

Producer: Sasha Awn, Abbey Hickman

Music Production: Sara Matarazzo

Mix: Keith Reynaud


Executive Producer: Sasha Hirschfeld

Editor: Matt Murphy

Edit Company: Exile Editorial

Edit Assistant: Travis Moore

Producer: Evyn Bruce

Post Production / VFX

Head of Production: Jeff Wolfe

Flame: Jess Ivey

Executive Producer: Angela Lupo

Creative Director: Randy Swanberg

Producer: Stephanie Katritos

Post Production House: Method Studios

Production Company

Line Production: Caroline Pham

Executive Producer: Charles-Marie Anthonioz

DOP: Matyas Erdely

Director: Matthew Frost

Production Company: Iconoclast

Category: It, phones, Av and computers , Network

Genre: People , Storytelling