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Creative

XFINITY & 72andSunny NY Upgrade Christmas at Grandma's with Feel-good Spot

72andSunny NY, 2 weeks, 5 days ago

Iconoclast's Matthew Frost directs festive new 'Hooking Up Grandma’s House' ad

XFINITY & 72andSunny NY Upgrade Christmas at Grandma's with Feel-good Spot

Inspired by real accounts of being forced to “go dark” at Grandma’s house during the holidays, XFINITY and 72andSunny New York have released an integrated campaign that shows how technology, when shared, can bring families closer together this season.

The campaign centres on a two-minute film, titled “Hooking Up Grandma’s House,” that begins with a real-life grandma and grandpa reading tweets from grandkids lamenting having to spend the holidays in their archaic living room, with no WiFi, no streaming TV or shows. To prove them wrong, grandma and grandpa call XFINITY to install XFINITY X1, immediately upgrading their holiday traditions, including using the voice remote to find the perfect holiday movie on demand or queuing up their favourite Netflix show.

Creative Agency

Chief Creative Officer: Glenn Cole

Creative Director: Erik Norin

Executive Creative Director: Bryan Rowles, Guillermo Vega

Head of TV / Production: Lora Schulson

Group Creative Director: Eric Steele

Managing Director: James Townsend

Designer: (Jr) Serena Smith, Anne Marie Wonder

Creative Agency: 72andSunny NY

Strategy Director: Jennifer Lewis

Senior Copywriter: Mikio Bradley

Senior Producer: Julia Lafferty

Senior Designer: David Goss

Strategy: Lauren Wong

Business Coordinator: Dylan Levy

Brand Director: Mallory Solomon

Group Strategy Director: Marshall Ball

Junior Copywriter: Adam Van Dusen

Production co-ordinator: Samira Mostofi

Music and Sound

Composer: Eugene Cho

Audio Post Production: Heard City

Producer: Sasha Awn, Abbey Hickman

Music Production: Sara Matarazzo

Mix: Keith Reynaud

Offline

Executive Producer: Sasha Hirschfeld

Editor: Matt Murphy

Edit Company: Exile Editorial

Edit Assistant: Travis Moore

Producer: Evyn Bruce

Post Production / VFX

Head of Production: Jeff Wolfe

Flame: Jess Ivey

Executive Producer: Angela Lupo

Creative Director: Randy Swanberg

Producer: Stephanie Katritos

Post Production House: Method Studios

Production Company

Line Production: Caroline Pham

Executive Producer: Charles-Marie Anthonioz

DOP: Matyas Erdely

Director: Matthew Frost

Production Company: Iconoclast

Category: It, phones, Av and computers , Network

Genre: People , Storytelling