Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Wren Kitchens Rapper Takes on the Competition in This Diss Track

lbbonline.com, 1 week ago

Tribal Worldwide London gets a real Wren Kitchens employee to spit some bars

Wren Kitchens Rapper Takes on the Competition in This Diss Track

Tribal Worldwide London has created a branded content campaign for Wren Kitchens with a rap written and performed by a Wren Kitchens’ employee ‘Civil’ that highlights the ‘The Wren Difference’ about how they are different from their competitors.

The rap video, which was originally written and performed for Wren Kitchens’ end of year talent show at a Christmas party in their Croydon showroom, was picked up by Richard Walker, Wren’s marketing director and was given the star treatment when they decided to turn it into a rap video.

Tribal Worldwide worked closely with Beecham and approached up and coming Rap Video Director Dir.lx (Lex) who has worked with grime artists such and JHus and Dave, to create a fun and engaging promotion, showing Beecham at home in his ‘Crib’, a retail showroom, rapping about the quality of Wren’s kitchens.

The music video will be promoted online as branded content on social channels to engage and attract a younger audience who may be considering a kitchen purchase; the company also hopes to use it to inform other employees about the Wren Kitchens’ positioning, messaging and competitive advantage. The campaign will also be shared across Wren Kitchens’ social channels, and will be promoted using #theWrenDifference.

Stuart O’Neill, Creative Director of Tribal Worldwide said: “This is just another example of how Wren likes to do things differently, they are all about listening to their employees and involving them in their family run business, they are all genuinely like Ryan; passionate about their kitchens and their company, and it been great to make a bit of content that really demonstrates this”

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Tribal Worldwide London

Creative Director: Stuart O’Neill

Business Director: Will Gibb

Account Director: Amy Hammond

Production Company

Production Company: Cain and Able

Director: Dir. Lx.

Producer: Stuart Henderson

Music

Performer: Ryan Beecham

Category: Home appliances , Kitchen

Genre: Music performance