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Would You Take the Ford Kuga for a Taste Test?

Illusionist and omnivore extraordinaire Eric Leclerc puts the Kuga to a taste test in BBR Saatchi's new campaign

Would You Take the Ford Kuga for a Taste Test?

The Ford Kuga is a great car. An incredible crossover. In fact it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping.

So BBR Saatchi & Saatchi decided to change that perception. Radically. That's why, to effectively convey their message the gloves came off, and they took things to the extreme.

How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on the Ford KUGA and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the car is.

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Creative Agency

Creative Agency: BBR Saatchi & Saatchi

Copywriter: Oded Nadir, Idan Levy

Art Director: Tal Leshetz- Abugov, Ori Hasson

Producer: Alon Shmoelof

Executive Creative Director: Jonathan Lang

Group Account Director: Ben Muskal

Head of TV / Production: Dorit Gvili

Account Executive: Ori Ben-Dror, Chen Halpern, Gil Gershon

Account Management: Alon Goldman

Digital Director: Idan Kligerman

Strategy: Lora Goichman

Creatives: (Coordinator) Eva Hasson

Chief Strategy Officer: Shai Nissenboim

Digital Creative: Maayan Dar

Production Company

Production Company: Mialma

Director: Yoram Ever-Hadani

CEO : Yossi Lubaton


Editor: Aviv Melamed

Category: Automotive , Cars

Genre: Comedy