Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Would You Take the Ford Kuga for a Taste Test?

Illusionist and omnivore extraordinaire Eric Leclerc puts the Kuga to a taste test in BBR Saatchi's new campaign

Would You Take the Ford Kuga for a Taste Test?

The Ford Kuga is a great car. An incredible crossover. In fact it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping.

So BBR Saatchi & Saatchi decided to change that perception. Radically. That's why, to effectively convey their message the gloves came off, and they took things to the extreme.

How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on the Ford KUGA and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the car is.

Creative Agency

Account Executive: Ori Ben-Dror, Chen Halpern, Gil Gershon

Account Management: Alon Goldman

Art Director: Tal Leshetz- Abugov, Ori Hasson

Chief Strategy Officer: Shai Nissenboim

Copywriter: Oded Nadir, Idan Levy

Creative Agency: BBR Saatchi & Saatchi

Creative Director: Eran Nir

Creatives: (Coordinator) Eva Hasson

Digital Creative: Maayan Dar

Digital Director: Idan Kligerman

Executive Creative Director: Jonathan Lang

Group Account Director: Ben Muskal

Head of TV / Production: Dorit Gvili

Producer: Alon Shmoelof

Strategy: Lora Goichman


Editor: Aviv Melamed

Production Company

CEO : Yossi Lubaton

Director: Yoram Ever-Hadani

Production Company: Mialma

Category: Automotive , Cars

Genre: Comedy