Would You Take the Ford Kuga for a Taste Test?
The Ford Kuga is a great car. An incredible crossover. In fact it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping.
So BBR Saatchi & Saatchi decided to change that perception. Radically. That's why, to effectively convey their message the gloves came off, and they took things to the extreme.
How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on the Ford KUGA and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the car is.
Creative Agency: BBR Saatchi & Saatchi
Copywriter: Oded Nadir, Idan Levy
Art Director: Tal Leshetz- Abugov, Ori Hasson
Producer: Alon Shmoelof
Executive Creative Director: Jonathan Lang
Group Account Director: Ben Muskal
Head of TV / Production: Dorit Gvili
Account Executive: Ori Ben-Dror, Chen Halpern, Gil Gershon
Account Management: Alon Goldman
Digital Director: Idan Kligerman
Strategy: Lora Goichman
Creatives: (Coordinator) Eva Hasson
Chief Strategy Officer: Shai Nissenboim
Digital Creative: Maayan Dar
Production Company: Mialma
Director: Yoram Ever-Hadani
CEO : Yossi Lubaton
Editor: Aviv Melamed
Category: Automotive , Cars