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Creative

Work Club & AllofUs' Window Of Intensity

lbbonline.com, 4 years, 7 months ago

Installation for Carte Noire Instinct launches at Westfield Stratford City

Work Club & AllofUs' Window Of Intensity

 

This week will see the launch of a new, cutting edge installation for coffee brand Carte Noire Instinct, designed and created by digital agency Work Club and digital design consultancy AllofUs.
 
Built in the busy Westfield Stratford City shopping centre, the giant interactive window display recreates the intense experience of drinking the coffee, immersing passers-by in an intensely heightened reality.
 
The installation combines a giant five metre interactive screen with cutting edge proximity sensing technology to map CGI effects into its surrounding environment. Work Club came up with the concept behind the work and commissioned design consultancy AllofUs to develop a state-of-the-art installation unlike any other.
 
After more than 4 months in the making, the project will run 24 hours a day, for seven days between the 12th and 18th April on The Street at Westfield Stratford City.
 
People lucky enough to experience the installation will be presented with a dramatic window, recreating the intensity inside every tin of Carte Noire Instinct. Effects range from immersive trails of colour and weather alterations to crystallising patterns and more laid over the HD video feed of the area. The closer the user is to the window, the more intense the experience.
 
Ben Mooge, Creative Partner at Work Club said: "From the outset we were looking to create a unique experience to bring the intensity of Carte Noire Instinct into the most everyday of environments. Some of the technology hasn’t been used in this way before, and some of it is actual witchcraft, which brings its own challenges that we had fun solving."
 

Category: Soft drinks