Woodstock Bourbon Partners With V8 Supercars To Become Official Spirit Supplier

Woodstock Bourbon has today announced its largest ever sporting sponsorship becoming the official spirit supplier of the V8 Supercars Championship in a three year partnership brokered by Cummins&Partners.

Woodstock brand manager Kelly Jones said V8 Supercars has a rich and proud heritage in motorsport.

“We’re excited to be joining the V8 Supercars success story, and are looking forward to this exciting new period. We believe this partnership will allow us to connect with our consumers, by aligning ourselves with likeminded passions. That, and it’s a bit of fun”.

The partnership includes exclusive pourage and activation rights at all V8 Supercars events and TV broadcast integration and digital exposure through online platforms.

V8 Supercars CEO James Warburton said, “It’s fantastic to have such a powerful brand join our increasingly growing sport as the Official Spirit of the V8 Supercars Championship”.

“V8 Supercars is already the fourth most attended sport within Australia, with its average crowds now eclipsing both AFL and NRL. This season we will see a 300 per cent increase in television coverage with around 1200 hours of coverage across both Fox Sports and the Ten network, ensuring more viewers than any season prior,” said Warburton.

The three-year partnership, brokered by Cummins&Partners, is a coup for Woodstock pushing out spirit sponsors Jim Beam who held the sponsorship for over 10 years. The media opportunity puts Woodstock in the cultural heartland of Australia’s motoring enthusiasts.

The 2015 V8 Supercars Championship kicks off on the streets of Adelaide, South Australia, at the Clipsal 500, Feb 26-Mar 1 2015.

For further information on Woodstock Bourbon please head to: www.woodstockbourbon.com.au