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W+K Portland Slam Dunks with Nike Basketball and LeBron James

Agency celebrates young guns with inspiring new spot directed by Mark Romanek

W+K Portland Slam Dunks with Nike Basketball and LeBron James

The NBA has never been more exciting, unpredictable and fun. Storylines change faster than they can be written, and every day shows us something we’ve never seen before – LeBron James' Cavs shocking the world when they came back from a 3-1 deficit in the NBA Finals to win it all, or the 5’9” juggernaut, Isaiah Thomas, showing us that all giants don’t have to be giant.

This year Nike Basketball is celebrating both the young guns, and the established players who continually change the game.

The campaign from W+K Portland kicks off as the Cavaliers begin defending their championship on opening night. Their come-out-of-nowhere story, and LeBron’s chase-down block, were an inspiration for the campaign launch film, "Come Out of Nowhere." The spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.

Creative Agency

Creative Agency: W+K Portland

Creative Director: (Global) Alberto Ponte, Ryan O’Rourke

Copywriter: Jordan Dinwiddie

Art Director: Jacob Weinstein, Emma Barnett

Planner: Andy Lindblade, Nathan Goldberg, Reid Schilperoort

Producer: (Art) Amy Berriochoa, Krystle Mortimore

Designer: Simone Takasaki, Edgar Morales

Production Assistant: Emily Knight

Interactive Director : Dan Viens

Project Manager: Emily Norman

Planners: Danny Sheniak, John Furnari, Brian Goldstein, Anthony Holton

Director of Integrated Production: Matt Hunnicutt

Senior Business Manager: Laura Caldwell

Integrated Producer: Molly Tait Tanen

Account Manager: Chris Willingham, Katie Gurgainus, Eric Watkins, Simone Jackson

Digital Producer: Keith Rice

Production Company

Production Company: Anonymous Content

Executive Producer: Sue-Ellen Clair

Director: Mark Romanek

DOP: Adam Arkapaw

Line Producer: Bridgette Pugh, Tom Martin

Production Designer: Jeff Higinbotham


Edit Company: Spot Welders

Editor: Robert Duffy

Edit Assistant: Sophie Kornberg

Producer: Lisa English

Executive Producer: Carolina Sanborn

Post Production / VFX

Post Production Company: The Mill

Colourist: Stefan Sonnenfeld @ Company 3

VFX Supervisor: John Shirley

Producer: Enca Kaul, Anastasia von Raul

2D Artist: James Allen, Adam Lambert, Kelsey Napier

Colour Producer: Ashley McKim

2D Lead Artists: John Shirley


Composer: John Christopher Barnes-Human; Jason Lader for Rick Rubin

Executive Producer: Susie Boyajan

Sound Mix: Matt Miller

Producer: Rick Rubin, Jonathan Sanford at Human

Sound Design: Matt Miller, Lime Studios

Print / OOH

Retoucher: Greg Radich / Frazer Goodbody

Category: Clothing/fashion , Sports

Genre: Dialogue , Storytelling