W+K Portland Makes 'Someday' Today With New Nike Campaign

A lot has happened since the Chicago Cubs last won the World Series. There's been two World Wars, man landed on the moon and sixteen presidents sat in the oval office. But one thing has stayed the same: The Cubs' unwavering belief that someday they would become champions. And finally, after 108 years after waiting for that day to come, in 2016 the Cubs can say goodbye to "someday."

And Nike was along for the entire ride, rallying the city to "Make Someday Today" with 'living' OOH and train wraps throughout the World Series. Billboards evolved to react to game action, allowing us to participate in the excitement of the series and hero the players who helped make it happen. 

When the Cubs recorded their final out, Nike joined the city of Chicago and the Cubs everywhere in celebration with a film centred on a young baseball player living out his dream of a Cubs World Series win at a local ballpark. This kid embodies the positive spirit the current team had throughout the season and during its playoff run. The kind of spirit that’s required to win.

You can check out the inspiring new video below: