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W+K Portland Makes 'Someday' Today With New Nike Campaign

Wieden+Kennedy New York, 5 months, 3 weeks ago

The campaign includes an inspiring spot directed by Daniel Wolfe

W+K Portland Makes 'Someday' Today With New Nike Campaign

A lot has happened since the Chicago Cubs last won the World Series. There's been two World Wars, man landed on the moon and sixteen presidents sat in the oval office. But one thing has stayed the same: The Cubs' unwavering belief that someday they would become champions. And finally, after 108 years after waiting for that day to come, in 2016 the Cubs can say goodbye to "someday."

And Nike was along for the entire ride, rallying the city to "Make Someday Today" with 'living' OOH and train wraps throughout the World Series. Billboards evolved to react to game action, allowing us to participate in the excitement of the series and hero the players who helped make it happen. 

When the Cubs recorded their final out, Nike joined the city of Chicago and the Cubs everywhere in celebration with a film centred on a young baseball player living out his dream of a Cubs World Series win at a local ballpark. This kid embodies the positive spirit the current team had throughout the season and during its playoff run. The kind of spirit that’s required to win.

You can check out the inspiring new video below:


Advertiser: Nike

Creative Agency

Creative Director: Antony Goldstein, Chris Groom, Stuart Brown

Copywriter: Nick Morrissey

Art Director: Jon Kubik

Digital Producer: Keith Rice

Designer: Randall Garcia

Producer: Mauricio Granado

Creative Agency: W+K Portland

Business Affairs: Dusty Slowik, Brian Cook

Project Manager: Andrea Nelsen

Director of Integrated Production: Matt Hunnicutt

Senior Producer: Molly Tait Tanen

Studio Manager: Matt Blum

Strategy: Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto

Music and Sound

Sound Mix: Noah Woodburn

Sound Design: Noah Woodburn

Song: Willie Nelson “Funny How Time Slips Away”

Producer: Sara Fink

Executive Producer: Natalie Huizenga


Editor: Peter Wiedensmith/ Tom Lindsay

Edit Company: Joint/ Trim

Edit Assistant: Kevin Alfoldy / JB Jacobs

Post Production / VFX

Producer: Catherine Liu

Post Production House: Joint

Executive Producer: Leslie Carthy

Colour Producer: Rebekah Koerbel, Nathanael Horton

Colourist: David Jahns

2D Artist: Katrina Slicrup, Robert Murdock

Production Company

Production Company: Somesuch/Anonymous Content

Line Producer: Natalie Jacobson

Production Designer: Andrew Clark

Executive Producer: Eric Stern (Anonymous Content) Tim Nash, Sally Campbell (Somesuch)

DOP: Tom Townend

Director: Daniel Wolfe

Genre: Digital , PR , People