Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


W+K Portland Makes 'Someday' Today With New Nike Campaign

The campaign includes an inspiring spot directed by Daniel Wolfe

W+K Portland Makes 'Someday' Today With New Nike Campaign

A lot has happened since the Chicago Cubs last won the World Series. There's been two World Wars, man landed on the moon and sixteen presidents sat in the oval office. But one thing has stayed the same: The Cubs' unwavering belief that someday they would become champions. And finally, after 108 years after waiting for that day to come, in 2016 the Cubs can say goodbye to "someday."

And Nike was along for the entire ride, rallying the city to "Make Someday Today" with 'living' OOH and train wraps throughout the World Series. Billboards evolved to react to game action, allowing us to participate in the excitement of the series and hero the players who helped make it happen. 

When the Cubs recorded their final out, Nike joined the city of Chicago and the Cubs everywhere in celebration with a film centred on a young baseball player living out his dream of a Cubs World Series win at a local ballpark. This kid embodies the positive spirit the current team had throughout the season and during its playoff run. The kind of spirit that’s required to win.

You can check out the inspiring new video below:


Advertiser: Nike

Creative Agency

Creative Agency: W+K Portland

Creative Director: Antony Goldstein, Chris Groom, Stuart Brown

Copywriter: Nick Morrissey

Art Director: Jon Kubik

Producer: Mauricio Granado

Designer: Randall Garcia

Business Affairs: Dusty Slowik, Brian Cook

Project Manager: Andrea Nelsen

Director of Integrated Production: Matt Hunnicutt

Senior Producer: Molly Tait Tanen

Studio Manager: Matt Blum

Strategy: Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto

Digital Producer: Keith Rice

Production Company

Production Company: Somesuch/Anonymous Content

Executive Producer: Eric Stern (Anonymous Content) Tim Nash, Sally Campbell (Somesuch)

Director: Daniel Wolfe

DOP: Tom Townend

Line Producer: Natalie Jacobson

Production Designer: Andrew Clark


Edit Company: Joint/ Trim

Editor: Peter Wiedensmith/ Tom Lindsay

Edit Assistant: Kevin Alfoldy / JB Jacobs

Post Production / VFX

Post Production Company: Joint

Colourist: David Jahns

Producer: Catherine Liu

Executive Producer: Leslie Carthy

2D Artist: Katrina Slicrup, Robert Murdock

Colour Producer: Rebekah Koerbel, Nathanael Horton


Executive Producer: Natalie Huizenga

Song: Willie Nelson “Funny How Time Slips Away”

Sound Mix: Noah Woodburn

Producer: Sara Fink

Sound Design: Noah Woodburn

Genre: Digital , PR , People