W+K London Hails in Three New Taxi Designs in Mumbai

Taxi Fabric was launched by former W+K designer Sanket Avlani, and has created a platform for celebrating and raising the profile of design in India via a unique medium: fabrics designed for Mumbai taxis.

Taxis in India, particularly in Mumbai, are not only the most convenient form of transport but also an iconic piece of culture. However, very little thought is given to the fabric used on taxi seats. Traditional designs that cover taxi seats are often functional and forgettable. Taxi Fabric endeavours to change this, one design at a time. Supported with seed money from W+K London’s Spore Fund (an internal creative bursary) and funds earned via Kickstarter, Avlani eventually went back to Mumbai to dedicate more time and resource to the successful project, which picked up steam while he was working at W+K.

As an extension of this ongoing collaboration — and a testament to a shared love of design – the design team at W+K London are working with Taxi Fabric once more. Starting with the idea that design can make you feel something, three designers have created guest fabric designs for three Mumbai taxis.