WiTH Collective has appointed its multi award-winning Kiwi creative
team, Nicole Hetherington and Simon Fowler as new creative directors on
the ASB account.
The announcement comes a week after
the announcement of WiTH Collective's expansion into New Zealand, and the win of marketing services for ASB Bank, including direct, digital, and data.
Says Steve Coll, chief creative officer, WiTH Collective: "We couldn't be more excited about this next
chapter of WiTH Collective. Nic and Si have been recognised many times
at the world's biggest award shows. But I know the opportunity to work
on a brand like ASB is a real career highlight for them. We have a very
collaborative way of working in Sydney, and I know they'll want to make
that a central part of WiTH Collective Auckland too."
Hetherington and Fowler will have oversight of the ASB account.
Says
Hetherington: "It's a massive privilege to work on ASB, especially as
it's a brand both Si and I have grown up with. We're also proud to be
part of this new chapter of WiTH Collective opening in our home town."
Says
Fowler: "We learned our craft in our first gig in Auckland, and it's
wonderful to have the chance to apply it on a much loved brand like
ASB."
WiTH Collective launched in Auckland on 1 June and is
recruiting for a number of roles. Hetherington and Fowler will work
closely with WiTH Collective's head of digital experience, Paul Kelly,
to develop a team around the ASB business.
Says Justin Hind, CEO,
WiTH Collective: "Steve, Dom and I have focused on developing a great
creative offering from WiTH, and we've hired people that work in a
modern and highly collaborative way. There's exceptional creative talent
in New Zealand, and we look forward to seeing WiTH Auckland continue to
break new ground."