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Will Beethoven Suffer a Second Death Along with Classical Radio?

Guatemalan classical radio station avoids closure with 'second death of Beethoven' campaign by TBWA\Guate

Will Beethoven Suffer a Second Death Along with Classical Radio?

For lack of funds, Radio Faro Cultural, the only classical music radio station of Guatemala, was in risk of being closed.

To generate awareness in a quick and impactful manner TBWA decided to very crudely show what the closing of this radio would mean for Guatemala: the death of classical music, Beethoven's second death. 

TBWA\Guate published a series of obituaries, with all the music, voice and elements of the traditional ones, but mourning very profoundly that Mr. Ludwig Van Beethoven could pass away for a second time; praying for its music they invited the audience to tune in and help save Radio Faro.


Agency: TBWA\Guate, Guatemala

Client: Radio Faro Cultural

CEO: Raúl Herrera

General Creative Director: Martín Sica. 

Creative Directors: Luis Guzmán y Francisco Pérez

Art Directors: Levin Méndez y Javier Contreras

Producer: Mateo Gómez

Planning Director: Flora Hasbun

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Category: Publications and media , Tv and radio

Genre: Experiential