Wieden+Kennedy London Rams Black Friday Right Into Your Eyes

Black Friday is arguably the greatest moment of the shopping calendar. But the actual shops can get a little crazy. And shopping on computers, although convenient, doesn’t have the same excitement.  We’ve taken the worst of the digital and physical worlds and merged them together, on your face.  Just strap-on a VR headset and you’re all set. 

To enter Shopageddon, type http://shopageddon.biz into your mobile browser and you’ll be transported into the shopping world of the future, today. If you have a pair of VR goggles handy, hit the button that looks like a pair of VR goggles, insert your phone, and get ready. Your retinas are about to experience an onslaught of consumer goods. You’ll be given the opportunity to purchase the products you’ve looked at the longest at the end of your experience. Don’t worry, your eyeballs aren’t linked to a clickless purchase, yet.

Wieden+Kennedy London, a creatively-driven communications agency, developed this satirical web-VR experience using a-frame.io, and populated it with products via a public API. Iain Tait, Executive Creative Director at W+K says “We’ve been experimenting with VR, making random things, and trying to figure out what it might all mean beyond entertainment. Last week we built this odd shopping experience as a rough proof of concept. And there’s only one moment appropriate to launch such an OTT shopping experience - Black Friday”.