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Why One Argentinian Newspaper has ‘Retired’ Page 20

As basketball player Emanuel “Manu” Ginóbili steps down, Olé pays tribute

Why One Argentinian Newspaper has ‘Retired’ Page 20

In Argentina, there’s a lot of love for Emanuel “Manu” Ginóbili. He is regarded as the best Argentinian basketball player ever to play for an NBA team. And he’s retiring.

For over 16 years wearing the #20 shirt for the San Antonio Spurs and in that time he has become in a loved and respected idol. In his Manu’s honour, the team announced that they would retire the #20 jersey too. No other Spurs' player will ever wear the emblematic number on his back.
 
Olé, is a huge sports newspaper in Argentina, and they too decided to join the tribute for the best Argentinian basketball player ever. In its October 17th edition, the day of the first NBA ´s team official game, they removed the #20 too. Page 20 of the newspaper, that is.

The creative idea was devised by VMLY&R Argentina. 

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Client

Advertiser: Olé - AGEA

Clients: María Eugenia Amadasi, Román Rebichini, Natalia González, Virginia Vaccarezza y Mauro Kogan

Creative Agency

Creative Agency: VMLY&R

Copywriter: Santiago Esposito

Art Director: Juan Pedro Ferretti

Chief Creative Officer: Fernando Tchechenistky

Account Executive: Alan Cruz Veracierto

Innovation Director: Agustín Porris

Chief Production Officer: Luis Pompeo

Agency Producer: Juan Maidana, Santiago Ernesto

Account Director: Eugenia Hoursouripe

Executive Account Manager: Mariana Iesulauro

Production Company

Production Company: Mamá Húngura

Executive Producer: Lisandro Ramos

Director: MUMU

Producer: Lisandro Ramos

Post Production / VFX

Post Production Company: Animation Machine

Producer: Aldo Ferrari, Gonzalo Komel

Music

Music Company: Bigotes

Sound

Sound Engineer: Aldo Ferrari, Gonzalo Komel, Animation Machine

Category: Newspapers , Publications and media

Genre: PR , Print , Stunts