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‘Who Stole the Cup?’ Asks Star-Studded Heist Extravaganza for bwin

bwin’s latest campaign by BBH Sport features legends of football in a thrilling ‘whodunnit’

‘Who Stole the Cup?’ Asks Star-Studded Heist Extravaganza for bwin

bwin has launched it’s latest groundbreaking campaign ‘Who Stole the Cup?’ with a Hollywood-style heist, a fitting follow-up to last year’s exhilarating ‘the Race’. 
This latest work is a continuation of bwin’s innovative betting advertising which invites the consumer to LIVE THE ACTION and bet on the outcome of the ad. 
By positioning its latest campaign at the most exciting moment in football for several years, bwin is ensuring it is top of mind when making that first bet. 
Beautifully directed by Pedro Martin-Calero, the film stars football legends Cafu, Vicente del Bosque, Stefan Effenberg and Diego Maradona as criminals, each representing their country, plotting to steal the Cup. Shot in a sumptuous, cinematic style, the film is a nod to the great Hollywood crime capers of the past.
While all betting brands will be asking consumers to bet on the outcome of the matches in June, only bwin will kick off in May by asking the viewers which football legend has committed the crime in a Hollywood heist extravaganza. 
Each of the football legend suspects feature across all channels of the campaign from TV, out of home and online. From the teaser phase all the way through to the reveal of who the dastardly thief is, the audience will be left guessing. 

Accompanying the campaign are a series of candid behind-the-scenes interviews by Robert Pires talking to each footballing legend (Stefan Effenberg was interviewed by a journalist). The interviews contain explosive revelations including Maradona’s take on VAR and what would have happened if it was in-play today!
GVC’s CMO Adam Lewis stated “Being smart, creative and bold is in GVC’s DNA and again our teams have delivered with this blockbuster campaign, it will entertain and engage our players and audiences globally,  plus reinforce bwin’s position as Europe’s leading and most innovative sportsbook.”
“To be the best you need to work with the best and the talent involved in this campaign is legendary, once again BBH Sport have delivered!!!”
Ewan Paterson, ECD/Founding Partner, BBH Sport said: “There’s going to be some exciting bets this summer. But only bwin bring you Who Stole The Cup? A Hollywood Whodunnit? with the biggest legends from Brazil’s Cafu to Maradona himself as the chief suspects. Watch the campaign and Live the Action with a bwin”. 
The campaign will run throughout Germany, Austria, Greece, Spain, Italy, France, UK, Belgium, Denmark and Sweden, with behind-the-scenes interviews available to watch on
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Clients: Adam Lewis, CMO GVC Group

Creative Agency

Creative Agency: BBH Sport

Producer: Laura Graham

Executive Creative Director: Ewan Paterson

Assistant Producer: Nnena Nwakodo, Charlie Hurlock and Zaf Choudhury

Strategy Director: Darius Karbassioun

Production Company

Production Company: Blink

Executive Producer: Paul Weston

Director: Pedro Martin-Calero

DOP: Gosta Reiland

Producer: Giles Skillicorn


Edit Company: Speade

Post Production / VFX

Post Production Company: MPC


Composer: Walter Mair

Music Producer: Sean Craigie-Atherton

Music Production: SIREN


Sound Company: Factory

Print / OOH

Producer: Lauren Daniels, Jen Wood (Assistant Producer)

Photographer: Paul Calver