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Creative

Westpac Launches 'Dear Bump' TV Campaign via DDB Sydney

Campaign marks Westpac's 200th anniversary.

Westpac Launches 'Dear Bump' TV Campaign via DDB Sydney

Westpac has launched a new campaign to coincide with its 200th anniversary via DDB Sydney.

The campaign promotes Westpac's Bump account offering. The spot opens up on a young Australian couple getting ready to deliver their 'bump' with the voice over talking to the unborn baby about the financial difficulties parents face. The spot then goes on to say that if parents open up a Westpac Bump savings account, the bank will transfer $200 for the bump to access when they're older.