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Creative Campaign Starring Phillip Schofield Launches Two New Ads

The comedic ads, part of an ongoing campaign with the TV star, were produced by Mindseye and directed by Andrew Gaynord Campaign Starring Phillip Schofield Launches Two New Ads

The next two ads in the major new campaign for starring much-loved celebrity Phillip Schofield have been released

Created by Brothers and Sisters, ‘Kitten’ and ‘Ultimate Sacrifice’ – two further ads in a series of tongue-in-cheek campaign have been released.

The campaign sees viewers secretly following Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets.

This is all while obsesses over how great he is in a voice-over and strives to be just like him.

'Kitten' features Phillip Schofield gallantly rescuing a kitten from a tree, with the voice-over stating that whilst will ‘never be as lovely as Phill’. customers did give the brand a 9/10 score on Trust Pilot – ‘so, we’re getting there’; and in ‘Ultimate Sacrifice’, we see Phill having his head shaved to help the Save the Church Roof fund, with the voiceover saying, “If Phill says he’ll do something he’ll do it. Just like, when we say we’ll buy your car we will”.
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Creative Agency

Creative Agency: Brothers and Sisters

Executive Creative Director: Will Flack and Aaron Willmer

Agency Production: Kate Banks

Senior Art Director: Robbie Ferrara

Senior Copywriter: Rory Robinson

Typographer: Ricardo Stoco

Print Producer: Seb Roskell

Photographer: Kent Mathews

Senior Account Manager: Nadine Abeledo

Media Agency

Media Agency: MediaCom Manchester

Production Company

Production Company: MindsEye

Director: Andrew Gaynord

DOP: Jamie Cairney

Producer: Ben Sullivan


Editor: Mark Davies

Post Production / VFX

Post Production Company: ETC. Giles Cheetham/Ryan Knowles


Voice-over: Tim Key

Sound Design: String and Tins. Will Cohen/Mike Bamford