WE ARE Pi Win Grand Prix And Best Campaign At Drum Content Awards
WE ARE Pi sister company, Pi Studios also brought home a "Best Use of Content on Social Platform" accolade
Amsterdam based Ideas Company, WE ARE Pi win Grand Prix And Best Campaign At Drum Content Awards for Bass Drop, a campaign described by judges as "groundbreaking and outrageous" work for Heineken's global Desperados beer brand.
Desperados Bass Drop is the world’s first festival in zero-gravity, a historic event in music culture. More than just a party, it revealed what happens when you drop the bass in space. The event made for captivating footage and became Desperados most watched content yet. Shared on MTV, Hypebeast and more, it connected with millions of global consumers in a whole new way.
WE ARE Pi sister company, Pi Studios also brought home a "Best Use of Content on Social Platform" accolade for its 'I Was there When House Music Took Over The World' Channel 4 broadcasting documentary franchise and Lad Bible partnership Instagram Stories series.
All three wins on the back of a hugely successful year for WE ARE Pi, overall winning projects for Nikon, Philips TV, Osmo toys, Oath, Ace & Tate and We Transfer - as well as picking up 'Adage Small Agency of The Year' silver digital accolades.