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Water of Life Flows in ICONSIAM Centre's 'The Confluence'

BBDO Bangkok launches a visual treat directed by Film Factory's Mike Warr

Water of Life Flows in ICONSIAM Centre's 'The Confluence'

ICONSIAM, a new world-class commercial venture on the banks of the Chao Phrya River, has launched their first ad titled 'The Confluence'.

The 1-minute film celebrates the unification of Thai culture from past generations to present day, highlighting the cultural richness and beauty of Thainess and using ‘water’ as a symbolic narrator of the film.

The work is a result of the collaboration between famed director Mike Warr, of Film Factory, and BBDO Bangkok.

“Water is the source of life and was the perfect element for us to use to help symbolise the transfer of Thai heritage from one generation to the next while also giving the feeling of growth and prosperity,” said Suthisak Sucharittanonta, creative chairman. “Water also perfectly matches with The ICONSIAM’s location, which is set alongside the iconic Chao Phraya river,” he added.

Through the symbolic representation of water and the artistic direction by Mike Warr, along with stunning costume design by Prapakas Angsusing, a famous Thai designer, 'The Confluence' shows Thainess on a whole new level.

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Advertiser: ICONSIAM

Creative Agency

Creative Agency: BBDO Bangkok

Copywriter: Greepol Boonsrangsom, Rakkiat Siriwat

Art Director: Prellpan Phunman

Producer: Yada Buachan, Toungrak Jiravatanarungsri

Chief Creative Officer: Anuwat Nitipanont

Creative Director: Kusuma Ruchakityanon

Group Account Director: Jutatat Pattanodom

Senior Art Director: Pattanapond Ketrathon

Business Director: Tuangyos Charoensiri

Account Planning: Maipimol Suepayak

Chief Executive Officer: Somkiat Larptanunchaiwong

Account Director: Wachinan Kitithaweekiate

Head of Planning: Prasit Kunanuphanchai

Managing Director: Thipayachand Hasdin

Creative Chairman: Suthisak Sucharittanonta

Production Company

Production Company: THE FILM FACTORY CO

Executive Producer: Mr.Rewat Vorarat

Director: Mr. Michael Anthony Warr

DOP: Mr.Chankit Chamnivikaipong

Producer: Ms.Phuangphaka Rutimanon

Stylist: Mr.Prapakas Angsusingha

Production Assistants: Ms.Araya Suvetwattanakul

Casting: Mr. Pype Manoharn

Art Direction: Mr. Udom Sritalee

Lighters: You want Light

1st AD: Ms.Pattra Kanjanamek

Category: Retail and restaurants , Retail stores

Genre: Visual VFX