Water of Life Flows in ICONSIAM Centre's 'The Confluence'
ICONSIAM, a new world-class commercial venture on the banks of the Chao Phrya River, has launched their first ad titled 'The Confluence'.
The 1-minute film celebrates the unification of Thai culture from past generations to present day, highlighting the cultural richness and beauty of Thainess and using ‘water’ as a symbolic narrator of the film.
The work is a result of the collaboration between famed director Mike Warr, of Film Factory, and BBDO Bangkok.
“Water is the source of life and was the perfect element for us to use to help symbolise the transfer of Thai heritage from one generation to the next while also giving the feeling of growth and prosperity,” said Suthisak Sucharittanonta, creative chairman. “Water also perfectly matches with The ICONSIAM’s location, which is set alongside the iconic Chao Phraya river,” he added.
Through the symbolic representation of water and the artistic direction by Mike Warr, along with stunning costume design by Prapakas Angsusing, a famous Thai designer, 'The Confluence' shows Thainess on a whole new level.
Creative Agency: BBDO Bangkok
Copywriter: Greepol Boonsrangsom, Rakkiat Siriwat
Art Director: Prellpan Phunman
Producer: Yada Buachan, Toungrak Jiravatanarungsri
Chief Creative Officer: Anuwat Nitipanont
Creative Director: Kusuma Ruchakityanon
Group Account Director: Jutatat Pattanodom
Senior Art Director: Pattanapond Ketrathon
Business Director: Tuangyos Charoensiri
Account Planning: Maipimol Suepayak
Chief Executive Officer: Somkiat Larptanunchaiwong
Account Director: Wachinan Kitithaweekiate
Head of Planning: Prasit Kunanuphanchai
Managing Director: Thipayachand Hasdin
Creative Chairman: Suthisak Sucharittanonta
Production Company: THE FILM FACTORY CO
Executive Producer: Mr.Rewat Vorarat
Director: Mr. Michael Anthony Warr
DOP: Mr.Chankit Chamnivikaipong
Producer: Ms.Phuangphaka Rutimanon
Stylist: Mr.Prapakas Angsusingha
Production Assistants: Ms.Araya Suvetwattanakul
Casting: Mr. Pype Manoharn
Art Direction: Mr. Udom Sritalee
Lighters: You want Light
1st AD: Ms.Pattra Kanjanamek
Category: Retail and restaurants , Retail stores
Genre: Visual VFX