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Watch People Face Fear in Various Ways in This Film for Groupama

Created by Saatchi & Saatchi Italy, ‘The Big Jump’ is a social experiment that launches MY PROTECTION, a new modular insurance solution

Watch People Face Fear in Various Ways in This Film for Groupama

Would you jump from a ten metre high trampoline? Saatchi & Saatchi and Groupama Assicurazioni asked this to a group of people to demonstrate that everyone faces life in a different way, that is why we need customized insurance coverage.
That is how ‘The Big Jump’ was created: it is a social experiment that launches MY PROTECTION, the new insurance solution you can design according to your lifestyle. 
The project was realized in collaboration with the two Swedish filmmakers Maximilien Van Aertryck and Axel Danielson, creators of the social experiment named ‘Ten Meter Tower’. It puts a group of people in front of a challenging decision: jump and face the risk, or turn back and choose the safe path. The result is a video that depicts a great variety of reactions. 

Courage and terror are, in fact, only two of the infinite emotional shades emerging from this interesting social experiment that took place at the iconic swimming pool of the Roman Foro Italico. 

The web video is online from Monday 20th Novermber in two different cuts: the 30-seconds and the extended version of around two minutes. The multichannel campaign will also have press, outdoor and radio versions.
Creative Agency

Creative Agency: Saatchi & Saatchi Italy

Art Director: Ignazio Morello

Executive Creative Director: Agostino Toscana

Head of TV / Production: Raffaella Scarpetti

CEO: Simone Masè

PR: Rachele Dottori

Producers: Erica Lora-Lamia, Manuela Fidenzi

Digital Developer: Vincenzo Pascale

Creative Directors: Alessandro Orlandi, Manuel Musilli

Copywriters: Elena Cicala, Paulo Cesar Gonzalez

Head of Strategic Planning: Lucas Conte

Account Team: Fausto Tumbarello, Carolina Cenci, Veronica Costantino

Senior Digital Producer: Simone Roca

Media Agency

Media Agency: Zenith Italia

Production Company

Production Company: Think Cattleya

DOP: Ferran Paredes Rubio

Producer: Veriana Visco

Directors: Maximilien Van Aertryck e Axel Danielson

Production Manager: Alice Chauvin

Production Assistant: Martina Trozzi


Editor: Marcello Saurino

Post Production / VFX

VFX: Marcello Saurino


Audio Post Production: Catsound

Song: Gipsy Car

Artist: Julien Boulfray

Digital Production Company

Colourist: Marcello Saurino

Genre: Comedy , Dialogue , Documentary , People , Stunts