Volvo Stunt - How Many Truckers?

It’s been 19 years since Volvo Trucks first launched the iconic Volvo FH. So when Swedish agency Forsman & Bodenfors  were asked to help launch the all new Volvo FH, they knew that it had to be something out of the ordinary.

 

The result is a massive campaign that includes a digital magazine and several films, one of them being the Ballerina Stunt that shows the handling of the truck. It now has nearly six million views on YouTube.

 

The next stunt in the series is just as impressive. It deals with roomier cab in the new Volvo FH that has one cubic metre more space, a big improvement for the driver. But how do you visualize the actual size of a cab on a digital screen? The team decided to do it by using what the cab is really all about - truckers.

 

The result is a stylish and evocative film where everything you see is for real. There are no clips and no trick shooting.

 

Credits

Agency: Forsman & Bodenfors

Client: Volvo Trucks

Art Director: Anders Eklind, Sophia Lindholm

Copywriter: Martin Ringqvist, Björn Engström

Account Supervisor: Olle Victorin

Account Manager: Cilla Glenberg, Alison Arnold, Jenny Edvardsson

Agency Producer: Alexander Blidner

Designer: Jerry Wass

Planner: Tobias Nordström

Director: Patrik Gyllström

DoP: Christian Haag

Production Company: B-reel

Choreographer: Christian Vilppola

Sound Design: Plan8