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Creative

Volkswagen Corrects the World’s Most Iconic Parking Fail

The Nord DDB led campaign is taking The Beetle that ended up in the background of one of the world’s most iconic photos, and correcting it

Volkswagen Corrects the World’s Most Iconic Parking Fail

In 1969, a Volkswagen Beetle was wrongly parked on the sidewalk of Abbey Road in London. What the driver probably didn’t expect was that the car would end up on one of the world’s most iconic photos.

Now, 50 years later, Volkswagen has re-parked the car to highlight their Park Assist technology. Introducing The Beetle’s Abbey Road – Reparked Edition, a brand new vinyl cover with a perfectly parked Beetle. In 1969, an attempt at parallel parking was made when a lotus white Volkswagen Beetle mounted the curb, leaving half of the car resting on the sidewalk of Abbey Road. The Beetle ended up in the background of one of the world’s most iconic photos. Back then, Volkswagen didn’t have Park Assist technology. But today they do, which is why they are righting old wrongs and re-parking the car, just to show how far Volkswagen technology has come in 50 years.

The 50th anniversary Reparked Edition can be purchased at abbeyroadreparked.com and Pet Sounds Records in Stockholm. The total sum of sales will be donated to Bris, a Swedish children’s rights organisation. Volkswagen has supported Bris since 2010. –Volkswagen continuously innovates to make the driving experience better and safer for drivers and pedestrians. We want to show how far our technology has come since that little parking mishap, so that no one else has to live with a constant reminder of their parking fail, says Jeanette Asteborg, marketing director, Volkswagen Sweden. The campaign was created in partnership with creative agency NORD DDB.

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Client

Advertiser: Volkswagen Sweden

Creative Agency

Creative Agency: NORD DDB

Genre: Music & Sound Design