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Volkswagen and DDB Sydney Introduce the New Tiguan SUV

The campaign will run in Australia and South Africa

Volkswagen and DDB Sydney Introduce the New Tiguan SUV

Volkswagen has this week built upon its proud history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign.

The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan's stylish design, spacious interior and class leading technology make it easy to forget you're behind the wheel of a "family car".

You can view the spot by clicking here.

Says Ben Welsh, chief creative officer, DDB Group Sydney: "We've all been there. So caught in a moment that you forget everything else around you. That's the insight that's at the heart of this campaign. A couple enjoying all the best that the new Tiguan has to offer that they let their guard down reverting to life without responsibilities, even if just for a fleeting moment."

Says Ben Wilks, general manager marketing, Volkswagen Group Australia: "The Tiguan is a brilliant and practical family car, and with premium design characteristics, it also has a wide ranging appeal.  We really wanted to highlight that and we are thrilled with the fully integrated campaign we've developed.

"We are glad to be working with partners in DDB that have a great understanding of our brand and our desire to bring fun into life - whether through our products or our communications."

The campaign runs nationally and includes TV, cinema, digital, print, OOH and social.


Advertiser: Volkswagen Group Australia

Brand Communications Manager: Julia Reimnitz

Marketing Communications Manager : Rowena Kanna

General Marketing Manager: Ben Wilks

Creative Agency

Creative Agency: DDB Sydney

Copywriter: Chris Ott

Chief Creative Officer: Ben Welsh

Managing Partner: Mandy Whatson

Creative Partner: Craig Bailey

Senior Business Manager: Lindsay Wight

Senior Producer: Martin Aspinall

Production Manager: John Wood

Planning Director: Graham Sweet, Sam Payne

Business Director : Carla Hizon

Creative: Jade Manning, Vince Osmond

Production Company

Production Company: The Sweet Shop

Executive Producer: Edward Pontifex

Director: Noah Marshall

Producer: Tony Whyman, Will Kerr

Partner: Wilf Sweetland