VCCP Kin Barks in the Park with MORE THAN
Following their successful first ever art exhibition for dogs, MORE TH>N has embarked on yet another category first: the world’s first ever pet show that celebrates dogs and cats for being, well, dogs and cats.
For all the pampered, perfect pets paraded in traditional pet shows, MORE TH>N’s Bark in the Park celebrated everyday cats, dogs, moggies and mongrels; no prancing, posing or preening, no grooming or treat resisting, and certainly no sitting still. Instead, the animals were rewarded for doing what they enjoy: digging flowerbeds, catching Frisbees, splashing about in mud and scratching the furniture.
Danielle Stooke, Senior Brand Marketing Manager at MORE TH>N said: “Pet insurance is important but at MORE TH>N we’re keen to promote pet welfare and responsible pet ownership too, as we believe that happy pets are healthy pets. To date, all of our content and activations have carried this spirit, featuring cats and dogs doing what they love and what makes them happy. Events like Bark in the Park are all about celebrating what makes cats and dogs so special and encouraging people to spend more quality time with their pets for their mental and physical wellbeing. And it’s also great fun!”
Andy Booth, Creative Director, VCCP said: “Both MORE TH>N and VCCP are progressive, dynamic companies that believe in putting customers at the heart of what they do together. Bark in the Park is a fantastic example of what such a partnership can create; a unique and entertaining event that was a joy to attend for MORE TH>N customers and potential new customers alike.
The project illustrates MORE TH>N’s clear customer focus and commitment to becoming a natural insurance choice for pet lovers. It’s been an absolute joy to work on.”
Bark in the Park, which was the brainchild of VCCP Kin, the social and content arm of VCCP, took place at the South of England Showground on 27th October. The event was hosted by sports pundit Jim Rosenthal along with a special guest appearance from Trip Hazard, the dancing dog of Britain’s Got Talent fame. Though the show was free, all donations made went to the RSPCA.