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Unilever Unveils New TV & Digital ‘Bright Future’ Campaign

Ogilvy & Mather, and DAVID, shine a light on the power of sustainability in latest Unilever film ‘So Long Old World’

Unilever Unveils New TV & Digital ‘Bright Future’ Campaign

Unilever is launching a new campaign that brings together the collective power of consumers and brands to show people in how the everyday brands they love can help to make the world a better place. 

With consumers around the world increasingly aware about sustainability, Unilever are celebrating that a Bright Future has already begun in a TV and digital campaign that shows people that Unilever is a global force for good, and through their everyday choices they can make a positive impact on the world.

The film ‘So Long Old World' will show how Unilever is already building a brighter future through its brands:

  • Domestos is helping 5m people to access toilets
  • Persil/Omo has helped 10m children to get an education
  • Dove is helping 19m young people to build positive self confidence

Commenting, Chief Marketing and Communications Officer, Keith Weed said: “People increasingly care about how the decisions they make affect the world we live in.  Our Bright Future campaign shows people that when they buy our products they’re not just purchasing a bar of soap, they’re enabling children to live past the age of five by helping to teach handwashing; and they’re helping children access education.  

“Brands with a purpose are at the heart of Unilever and we believe that the small choices we all make every day can make a big difference to the world we live in.”

The global campaign was created by Olilvy & Mather, and DAVID the agency & will run in four markets: UK, Brazil, South Africa, and Indonesia on TV, instore and online.

Creative Agency

Creative Agency: DAVID / OGILVY & MATHER

Creative Director: Ignacio Coste

Executive Producer: Brenda Morrison Fell

Managing Partner:  Eva Rausch

Business Affairs: Barbara Karalis

Executive Creative Directors: Joaquin Cubria, Ignacio Ferioli

Account Executive: Belen Rodriguez

Project Manager: Ruth Cagara

Senior Planner: George Roberts

Account Manager: Sejal Jain

Creative: Arthur Amorim Monteiro; Daniel Arango Lopez

Account Director: Lucila Mengide and Gemma Thompson

Production Company

Production Company: PRIMO

Executive Producer: Gaby Carcova

Director: Nico Perez Veiga

Line Producer: Mercedes Guereño


Music Supervision: Big Sync Music

Composer: Daniel Hart

Song: Ruth & Sylvie

Digital Production Company

Project Manager: Audrey Pirot

Creative Director: Aaron Goldring

Art Director: Iuri Martinez

Genre: PR