Unilever Unveils New TV & Digital ‘Bright Future’ Campaign
Unilever is launching a new campaign that brings together the collective power of consumers and brands to show people in how the everyday brands they love can help to make the world a better place.
With consumers around the world increasingly aware about sustainability, Unilever are celebrating that a Bright Future has already begun in a TV and digital campaign that shows people that Unilever is a global force for good, and through their everyday choices they can make a positive impact on the world.
The film ‘So Long Old World' will show how Unilever is already building a brighter future through its brands:
- Domestos is helping 5m people to access toilets
- Persil/Omo has helped 10m children to get an education
- Dove is helping 19m young people to build positive self confidence
Commenting, Chief Marketing and Communications Officer, Keith Weed said: “People increasingly care about how the decisions they make affect the world we live in. Our Bright Future campaign shows people that when they buy our products they’re not just purchasing a bar of soap, they’re enabling children to live past the age of five by helping to teach handwashing; and they’re helping children access education.
“Brands with a purpose are at the heart of Unilever and we believe that the small choices we all make every day can make a big difference to the world we live in.”
The global campaign was created by Olilvy & Mather, and DAVID the agency & will run in four markets: UK, Brazil, South Africa, and Indonesia on TV, instore and online.
Creative Agency: DAVID / OGILVY & MATHER
Creative Director: Ignacio Coste
Executive Producer: Brenda Morrison Fell
Managing Partner: Eva Rausch
Business Affairs: Barbara Karalis
Executive Creative Directors: Joaquin Cubria, Ignacio Ferioli
Account Executive: Belen Rodriguez
Project Manager: Ruth Cagara
Senior Planner: George Roberts
Account Manager: Sejal Jain
Creative: Arthur Amorim Monteiro; Daniel Arango Lopez
Account Director: Lucila Mengide and Gemma Thompson
Production Company: PRIMO
Executive Producer: Gaby Carcova
Director: Nico Perez Veiga
Line Producer: Mercedes Guereño
Music Supervision: Big Sync Music
Composer: Daniel Hart
Song: Ruth & Sylvie
Digital Production Company
Project Manager: Audrey Pirot
Creative Director: Aaron Goldring
Art Director: Iuri Martinez