UniLED Releases 2023 Digital-Out-Of-Home State of Play Report

UniLED, the technology solutions company for the digital out-of-home sector, has released its 2023 UK DOOH State of Play report.

The report offers an in-depth analysis of the digital-out-of-home (DOOH) advertising sector in the UK during 2023, based on insights from the campaigns independently verified through their UniLIVE platform.

 Key findings from the report include :

* The average campaign performance increased by 10% vs 2022

* 89% of all impacts were delivered on the right frame, at the booked time

* Bookings shift slightly from roadside to retail

* February receives the highest percentage of added value.

Click here to download the full report and subscribe to receive future reports.