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twofifteenmccann Gets Inked for Gears of War 4

Gears fans come together in the new 'Never Fight Alone' campaign

twofifteenmccann Gets Inked for Gears of War 4

The definition of friendship and community has evolved with technology. Nowhere is this more apparent than in gaming. In online communities like Gears of War, your best friend could be someone who lives on the other side of the world, sharing your passions, your victories, and your defeats.


To introduce Gears of War 4, available 10/11/16, twofifteenmccann’s new online and social campaign, “Never fight Alone”, breaking September 15, builds on last year’s Gears Ink campaign.  And just as Gears of War 4 is a game about brotherhood and camaraderie, the new work focuses on the stories of some of the game’s most dedicated fans, exploring their passion for the game and their loyalty to one another as they get tattoos of Gears iconography. 

Supporting the campaign is a social engagement component on that invites fans to submit their own #MyGearsMoment for a chance to win a tattoo like those featured in the video, Gears gifts and the chance to play online with Liam McIntyre (the voice of in-game hero JD Fenix) or a Gears of War Xbox One S.


Advertiser: Xbox

Creative Agency

Creative Agency: twofifteenmccann

Creative Director: Neil Bruce

Copywriter: Latasha Ewell

Art Director: Ryan Carver

Producer: Brandon Chen

Chief Creative Officer: Scott Duchon

Strategy Director: Brian Wakabayashi

Business Affairs: Mary Beth Barney

Account Executive: Sam Brody

Director of Integrated Production: Alex Spahr

Senior Producer: Kacey Hart

Account Supervisor: Bryant Marcia

Strategy: Daniele Dominguez

Director of Social Strategy: Gabrielle Tenaglia

Business Director : Peter Goldstein

Production Company

Production Company: Duffy Williams

Directors: Shadd Williams, Michael Duffy

Production Manager: Lea Dunn


Editor: Duffy Williams


Composer: Alex Sargent

Genre: PR