Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?


twofifteenmccann Gets Inked for Gears of War 4

McCann North America, 7 months, 1 week ago

Gears fans come together in the new 'Never Fight Alone' campaign

twofifteenmccann Gets Inked for Gears of War 4

The definition of friendship and community has evolved with technology. Nowhere is this more apparent than in gaming. In online communities like Gears of War, your best friend could be someone who lives on the other side of the world, sharing your passions, your victories, and your defeats.


To introduce Gears of War 4, available 10/11/16, twofifteenmccann’s new online and social campaign, “Never fight Alone”, breaking September 15, builds on last year’s Gears Ink campaign.  And just as Gears of War 4 is a game about brotherhood and camaraderie, the new work focuses on the stories of some of the game’s most dedicated fans, exploring their passion for the game and their loyalty to one another as they get tattoos of Gears iconography. 

Supporting the campaign is a social engagement component on that invites fans to submit their own #MyGearsMoment for a chance to win a tattoo like those featured in the video, Gears gifts and the chance to play online with Liam McIntyre (the voice of in-game hero JD Fenix) or a Gears of War Xbox One S.


Advertiser: Xbox

Creative Agency

Chief Creative Officer: Scott Duchon

Creative Director: Neil Bruce

Copywriter: Latasha Ewell

Art Director: Ryan Carver

Business Director : Peter Goldstein

Producer: Brandon Chen

Creative Agency: twofifteenmccann

Strategy Director: Brian Wakabayashi

Business Affairs: Mary Beth Barney

Account Executive: Sam Brody

Director of Integrated Production: Alex Spahr

Senior Producer: Kacey Hart

Account Supervisor: Bryant Marcia

Strategy: Daniele Dominguez

Director of Social Strategy: Gabrielle Tenaglia

Music and Sound

Composer: Alex Sargent


Editor: Duffy Williams

Production Company

Production Manager: Lea Dunn

Production Company: Duffy Williams

Directors: Shadd Williams, Michael Duffy

Genre: PR