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Creative

Twizzlers Help People Take Their Time to ‘Chew on It’ in Humorous Films

Three films from Droga5 demonstrate the value of taking some time to think things over

Twizzlers Help People Take Their Time to ‘Chew on It’ in Humorous Films

There are some things in life that require a bit more brain power to process, questions you need to chew on. And what’s the best thing to help you chew? Chewing on some Twizzlers of course. They’re literally food for thought.

Research shows the iconic brand is loved for more than just its flavour, it’s also the act of chewing it people love. It’s a destresser and emotional outlet. Once you have one, you just want to keep chewing and chewing. It helps you think and process.


And just like that, ‘Chew on It’ was born.


The campaign kicks off with three films, showing people tackling life’s greatest questions first hand: Cold Case, Only The Road Knows and Second Thoughts. Fun facts: ‘Chew on it’ was shot by Kristoffer Borgli at Furlined. The DoP was Sam Eley who was the DoP of the Academy Award winning feature Lady Bird.

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Offline

Assistant Editor: Joseph Petruccio

Edit Company: Arcade

Editor: Dave Anderson

Executive Producer: Sila Soyer

Producer: Andrew Cravotta

Post Production / VFX

Colourist: Alex Bickel

Colour Producer: Claudia Guevara

Executive Producer: Matthew Loranger

Grade House: Color Collective

Post Production Company: MPC

Producer: Krystle Timm

Production Company

Director: Kristoffer Borgli

DOP: Sam Eley

Executive Producer: Jay Wakefield

Producer: Darrin Ball

Production Company: Furlined

Sound

Mix Artist: Aaron Reynolds Bird

Sound Company: Wave Studios

Client

Advertiser: Twizzlers/Hershey

Brand Manager: Nathan Johnson

Chief Marketing Officer: Jill Baskin

Director of Marketing: Kelsey Robertson (Strategy and Development)

General Manager: Chuck Raup (US Confection)

Senior Brand Manager: Joseph Gibilisco

Creative Agency

Account Director: Jordan Cappadocia

Art Director: Castro Desroches

Associate Account Manager: Sydney Golden

Associate Creative Director: Michael Kleinman, Leilanni Todd

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Neil Heymann

Chief Intelligence Officer: Amy Avery

Communications Strategy Director: Kathryn Ruocco

Copywriters: Caroline Ekrem, Evan Barkoff

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Data Strategist: Joy McKenzie (Senior)

Data Strategy Director: Lily Ng (Group)

Director of Film Production: Jesse Brihn

Executive Producer, Film Production: Mike Hasinoff

Global Chief Strategy Officer: Jonny Bauer

Group Creative Director: Brandon Pierce

Head of Communications Strategy: Dean Challis

Head of Strategy: Harry Román-Torres

Music Supervisor: Mike Ladman

Producer, Film: Sophie Paton

Senior Business Affairs Manager: Tom Vendittelli

Senior Copywriter: Daniel Litzow

Senior Project Manager: Lara Yegenoglu

Strategy Director: Ned Sonnenschein

Category: Food , Sweet

Genre: Comedy , People , Storytelling