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Creative

‘Turn Your Frown Upside Down’ in Mullenlowe Brazil’s Latest Campaign for Fini

Visually quirky film spotlights situations with people who see the positive side of their lives after opening a Fini pack

‘Turn Your Frown Upside Down’ in Mullenlowe Brazil’s Latest Campaign for Fini

MullenLowe Brazil encourages people to ‘Just Open and Smile’ in their latest off-line campaign for Fini sweets. With six films and OOH media, the communication shows the positive surprises that opening a package of Fini sweets can bring every day.

With the concept "Fini Turns Your Frown Upside Down", the campaign focuses on the good things in life, using situations with people who see the positive side of their lives after opening a Fini pack. The short films and animated ads use modern language in order to make the content dynamic, and to match the rhythm of new generations.

The films remain on air until the end of the year on pay-TV and cinemas. The last of the series, titled "Halloween", has just been released to promote the limited-edition Zombie Super Sour Candy.

"Creativity and the unique aesthetic set the tone for these films. Achieving this result was only possible because of the trio MullenLowe, Fini and Damascus teaming up. From start to finish, we were totally committed to a quality, creative delivery,” says Gil Pinna, Creative Director at MullenLowe Brazil.





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Client

Advertiser: Fini

Production Company

Account Services: Sheila Souza and Felipe Silvani

Direction Assistant: Samara Haddad

Director: Fabio Brandão

DOP: Daniel Belinky

EP: Marcelo Monteiro and Carlos Righi

Production Company: Damasco

Production coordinator: Alessandra Meireles

Sound

Account Services: Mayra Prevides

Composer: Bruno Bonaventure (Maestro)

Editor: Jesus Sanches, Bruno Bonaventure and Sound Design team

Sound: Sound Coordination

Sound Production Company: Sound Design

Voice Over: Bruno C. Scalzo and Sergio Villaça

Offline

Editor: Sergio Diniz Junior

Post Production: Boson Post

Creative Agency

Account Management: Amanda Ketelhut, Gabriela Vizioli and Beatriz Bonotti

Art Director: Gil Pinna, Guilherme Rieth and Beatriz Brandão

Client Approval: Andrea Köhler, Luiz Henrique Ferreira, Bianca de Paula and Giovanna Angelotti

Copywriter: Gil Pinna, Guilherme Rieth and Beatriz Brandão

Creative Agency: MullenLowe Brazil

Creative Director: Eduardo Salles and Gil Pinna

Category: Confectionery , Food

Genre: Animation