‘Turn Your Frown Upside Down’ in Mullenlowe Brazil’s Latest Campaign for Fini
MullenLowe Brazil encourages people to ‘Just Open and Smile’ in their latest off-line campaign for Fini sweets. With six films and OOH media, the communication shows the positive surprises that opening a package of Fini sweets can bring every day.
With the concept "Fini Turns Your Frown Upside Down", the campaign focuses on the good things in life, using situations with people who see the positive side of their lives after opening a Fini pack. The short films and animated ads use modern language in order to make the content dynamic, and to match the rhythm of new generations.
The films remain on air until the end of the year on pay-TV and cinemas. The last of the series, titled "Halloween", has just been released to promote the limited-edition Zombie Super Sour Candy.
"Creativity and the unique aesthetic set the tone for these films. Achieving this result was only possible because of the trio MullenLowe, Fini and Damascus teaming up. From start to finish, we were totally committed to a quality, creative delivery,” says Gil Pinna, Creative Director at MullenLowe Brazil.
Account Services: Sheila Souza and Felipe Silvani
Direction Assistant: Samara Haddad
Director: Fabio Brandão
DOP: Daniel Belinky
EP: Marcelo Monteiro and Carlos Righi
Production Company: Damasco
Production coordinator: Alessandra Meireles
Account Services: Mayra Prevides
Composer: Bruno Bonaventure (Maestro)
Editor: Jesus Sanches, Bruno Bonaventure and Sound Design team
Sound: Sound Coordination
Sound Production Company: Sound Design
Voice Over: Bruno C. Scalzo and Sergio Villaça
Editor: Sergio Diniz Junior
Post Production: Boson Post
Account Management: Amanda Ketelhut, Gabriela Vizioli and Beatriz Bonotti
Art Director: Gil Pinna, Guilherme Rieth and Beatriz Brandão
Client Approval: Andrea Köhler, Luiz Henrique Ferreira, Bianca de Paula and Giovanna Angelotti
Copywriter: Gil Pinna, Guilherme Rieth and Beatriz Brandão
Creative Agency: MullenLowe Brazil
Creative Director: Eduardo Salles and Gil Pinna
Category: Confectionery , Food