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Creative

TUMS Launches TUMSworthy Super Bowl Sweepstake

Using the blue dot emoji, people can express their #TUMworthy moments to win big via Grey New York

TUMS Launches TUMSworthy Super Bowl Sweepstake

The blue dot emoji, the one in the back of the emoji keyboard that you didn’t know what to do with, now has a clear purpose – a newly born symbol of relief, hope, and for anything that’s worth the burn. @TUMSOfficial recently made the announcement, inviting Twitter users to share what they find #TUMSworthy by using the blue dot emoji. Food with a little extra spice, or a first date? All worth the burn, and all #TUMSworthy. 

Now that the world knows the meaning behind the blue dot emoji, on Sunday, February 2nd, during the biggest sports game of the year, TUMS will be partnering with TUMS fans and a cast of influencers to give Twitter users the chance to win $54,000, or one of six amazing trips. 

Starting at 6:30 pm EST, @TUMSOfficial will be live tweeting #TUMSworthy moments during game day - the heartburn-inducing fumbles, foods, and commercial breaks - and people can join in on the conversation using #TUMSWORTHYsweepstakes and the blue dot emoji for a chance to win the big prize.

TUMS will also run two commercials in the Fox pre-game.  

"As America's #1 antacid, TUMS has always been proud to offer fast heartburn relief year-round for those who deal with heartburn,” says Amy Sharon, senior brand manager at GSK. “During football’s biggest game of the year, the potential for heartburn increases while enjoying the spread of celebratory foods, so we are giving consumers fast-acting heartburn relief along with some comic relief as the plays, half-time show, and commercials unfold.”

Grey New York is the agency-of-record for Tums advertising and creator of the sweepstakes.

Heartburn is quite common - more than 60 million Americans suffer from the discomfort of heartburn every month. Game day on February 2 is one of the biggest food days of the year, with nachos, spicy salsa, and buffalo wings giving fans plenty of opportunities for heartburn, in addition to nail-biting plays, as the two teams compete for the year’s trophy. 

For more information on how to enter the #TUMSWORTHYsweepstakes Promotion, see rules here.

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Creative

CREATIVE AGENCY: Grey New York

Advertiser: TUMS

Spot Title: TUMSWORTHY Sweepstakes

First Air Date: 1/28

Agency: Grey Group

Chief Creative Officer: John Patroulis

Executive Creative Director: Emiliano Gonzalez De Pietri

Group Creative Director: Brent Singer

Creative Director: Guillermo Aracena

Creative Director: Fabio Ozorio

Art Director: Michelle Luizzo

Copywriter: Conor Champley

Copywriter: Talia Rapp

Associate Creative Director, Design: Matthew Hock

EVP, Account Director: Jennifer Chanowitz

Senior Account Executive: Katie Greener

Account Supervisor: Michael Emer

Strategy: Holly Williams

Strategy: Matilda Scullion

Associate Director, Social Media: Joseph Day

Community Manager: Edmee Jorge

Project Manager: Laura Conway

Project Director: Courtney Borg

Designer: Nicole Garcia

Senior Digital Producer: Lakota Crofut

Experiential Producer: Andi Yancho

Account Director, PR: Kirsten Schubert

SVP, Talent & Influencer: Laura Konopack

Account Supervisor, Talent and Influencer: John Bicknell

Production

EXECUTIVE PRODUCTION: Townhouse

Townhouse Head of Integrated Production: James McPherson

Townhouse Exec. Producer: Lori Bullock

Townhouse Integrated Producer: Momo Parra

Townhouse Associate Integrated Producer: Aaron Meehan

Townhouse Production Coordinator: Shane Ramjutton

Townhouse Music Producer: David Steinberg

Production Company: TownHouse Colombia

Music/Sound Design: Dante DeSole

Category: Beauty & Health , Supplements

Genre: Dialogue