TUMS Launches TUMSworthy Super Bowl Sweepstake
The blue dot emoji, the one in the back of the emoji keyboard that you didn’t know what to do with, now has a clear purpose – a newly born symbol of relief, hope, and for anything that’s worth the burn. @TUMSOfficial recently made the announcement, inviting Twitter users to share what they find #TUMSworthy by using the blue dot emoji. Food with a little extra spice, or a first date? All worth the burn, and all #TUMSworthy.
Now that the world knows the meaning behind the blue dot emoji, on Sunday, February 2nd, during the biggest sports game of the year, TUMS will be partnering with TUMS fans and a cast of influencers to give Twitter users the chance to win $54,000, or one of six amazing trips.
Starting at 6:30 pm EST, @TUMSOfficial will be live tweeting #TUMSworthy moments during game day - the heartburn-inducing fumbles, foods, and commercial breaks - and people can join in on the conversation using #TUMSWORTHYsweepstakes and the blue dot emoji for a chance to win the big prize.
TUMS will also run two commercials in the Fox pre-game.
"As America's #1 antacid, TUMS has always been proud to offer fast heartburn relief year-round for those who deal with heartburn,” says Amy Sharon, senior brand manager at GSK. “During football’s biggest game of the year, the potential for heartburn increases while enjoying the spread of celebratory foods, so we are giving consumers fast-acting heartburn relief along with some comic relief as the plays, half-time show, and commercials unfold.”
Grey New York is the agency-of-record for Tums advertising and creator of the sweepstakes.
Heartburn is quite common - more than 60 million Americans suffer from the discomfort of heartburn every month. Game day on February 2 is one of the biggest food days of the year, with nachos, spicy salsa, and buffalo wings giving fans plenty of opportunities for heartburn, in addition to nail-biting plays, as the two teams compete for the year’s trophy.
For more information on how to enter the #TUMSWORTHYsweepstakes Promotion, see rules here.
CREATIVE AGENCY: Grey New York
Spot Title: TUMSWORTHY Sweepstakes
First Air Date: 1/28
Agency: Grey Group
Chief Creative Officer: John Patroulis
Executive Creative Director: Emiliano Gonzalez De Pietri
Group Creative Director: Brent Singer
Creative Director: Guillermo Aracena
Creative Director: Fabio Ozorio
Art Director: Michelle Luizzo
Copywriter: Conor Champley
Copywriter: Talia Rapp
Associate Creative Director, Design: Matthew Hock
EVP, Account Director: Jennifer Chanowitz
Senior Account Executive: Katie Greener
Account Supervisor: Michael Emer
Strategy: Holly Williams
Strategy: Matilda Scullion
Associate Director, Social Media: Joseph Day
Community Manager: Edmee Jorge
Project Manager: Laura Conway
Project Director: Courtney Borg
Designer: Nicole Garcia
Senior Digital Producer: Lakota Crofut
Experiential Producer: Andi Yancho
Account Director, PR: Kirsten Schubert
SVP, Talent & Influencer: Laura Konopack
Account Supervisor, Talent and Influencer: John Bicknell
EXECUTIVE PRODUCTION: Townhouse
Townhouse Head of Integrated Production: James McPherson
Townhouse Exec. Producer: Lori Bullock
Townhouse Integrated Producer: Momo Parra
Townhouse Associate Integrated Producer: Aaron Meehan
Townhouse Production Coordinator: Shane Ramjutton
Townhouse Music Producer: David Steinberg
Production Company: TownHouse Colombia
Music/Sound Design: Dante DeSole
Category: Beauty & Health , Supplements