TubeMogul Hires Ex-Publicis Groupe Commercial Director Mauricio Leon

TubeMogul, the leading enterprise software company for digital branding, today announces that Mauricio Leon joins the UK-based team to head up commercial operations across Europe. Leon moves over from Publicis Groupe’s ZenithOptimedia, where he most recently led the commercial team for the performance marketing agency, Performics.

Leon brings 22 years worth of experience working in media, with a particularly strong background in developing TV and digital revenue opportunities for clients. Leon started his career in the TV advertising space at ITV, moving on to spend 13 years working in TV buying at agencies such as Mediacom, Starcom Mediavest Group, Leo Burnett and most recently at ZenithOptimedia before making the move to digital.

Leon’s remit will be to head up TubeMogul’s platform and agency sales teams across Europe and drive forward the company’s advancement into the programmatic TV space, whereby advertisers will soon be able to plan, buy and manage their TV advertising campaigns using programmatic software.

“If you move over to the commercial side of the agency-technology provider relationship, it’s fundamental to have a great product at the core of the business - plus a driven, agile team of people to work with,” says Leon. “Having worked in both TV as well as digital, and having seen first-hand how good the TubeMogul proposition is, I think their platform is perfectly positioned to move video forward programmatically. Video is in an incredibly exciting space to be in – and it’s on the cusp of showing phenomenal growth over the next 12 months. When we look within the agency structure, conversations across the board are evolving, from planning and strategy to the buying teams as well as the trading desks - which is a huge difference from even one or two years ago. Plus people are becoming increasingly receptive and educated about the benefits that programmatic offers, and that can only be positive for advertisers.”

Nick Reid, UK Managing Director at TubeMogul, said: “Mauricio’s experience, credibility and relationships within the TV and digital industries is unrivalled, making him an invaluable asset to our team. We are laser-focussed on helping brands and agencies leverage programmatic TV, and we’re able to legitimise this proposition even more now that we have Mauricio on board to drive our commercial efforts.”