Tribal Worldwide Canada Appoints Marketa Krivy as ECD
Today, Andrew McCartney, national president of Tribal Worldwide Canada has announced that Marketa Krivy has been appointed as executive creative director to the Toronto office. Effective, September 6, 2016, Krivy will steer Tribal’s award-winning creative department, helping brands uncover modern ways to meaningfully connect with their consumers in this hyper connected age.
“Among talented creative directors, Marketa has set herself apart through her strong leadership presence, a desire to explore exciting new ideas and via a modern view on how agencies can evolve and shift their ways of working with clients today,” says McCartney. “We are excited to have her lead our team, and work with our clients and partners to innovate and collaborate on a whole new level.”
Over the course of Krivy’s 20-year career, which included a four-year stint at DDB Canada Toronto, she has worked with an impressive list of clients including: Volkswagen, Coke, IKEA, Unilever, Labatt, McDonald’s, Molson, Bell, Panasonic, Canadian Tire, Kraft, Target and Ford. Most recently, she served as creative director at john st., where during her tenure, the agency’s assignments on Shoppers Drug Mart, and Loblaws grew to encompass brand and digitally-led initiatives. The agency’s PC’s Fake Shop campaign for example generated strong results for the brand and its gluten-free offering.
“I’ve long admired Tribal’s calibre of work and talent,” says Krivy. “The agency has a widespread reputation for cracking big ideas, and is the first Canadian agency to develop a brand platform so powerful that it was adopted around the world. With their focus on modern branding and deep digital expertise, Tribal is in a unique position to help their clients navigate the constant change in consumer behaviour and their liquid expectations of brands.”
Krivy’s work has been recognized at the industry’s top award shows, including Cannes, One Show, Bessies, Clios, ADCC, Marketing, Extras, CASSIES, Communication Arts and Applied Arts.