Tribal Worldwide Appoints Alistair Beattie

Tribal Worldwide announced today that Alistair Beattie has been appointed as the agency’s President of Europe, Middle East & Africa, where he will be responsible for the coordination and promotion of Tribal Worldwide across EMEA. Beattie will join the Tribal Worldwide’s regional Presidents in continuing to build the global network and he will report directly to Pietro Tramontin, Chief Executive Officer of DDB Europe, Middle East & Africa.

Beattie commented, "Tribal Worldwide has an instinct for getting to the heart of the matter and delivering innovation that makes a difference to our client's business. Like me, Tribal Worldwide is born brand specialist and raised digital. We're focused on a new approach that brings brand image and brand interface together – we're bringing real substance and value to our clients. I see a network that is going from strength to strength, with a very bright future, and I am proud to be part of the leadership team that will take it there."

On the appointment, Pietro Tramontin added, “With his experience in the digital space and his commitment to innovation, Alistair is the ideal person to lead Tribal in EMEA. He is a brilliant strategic mind who brings a freshness and originality of thinking demonstrated in the innovative business solutions he delivers against our clients’ business problems.”

Beattie brings to the role 20 years of experience in strategic brand development for the digital age. Prior to this role, he was Head of Strategy for DDB Europe and will continue working with his principle clients VW, McDonald’s, and Heineken as well supporting new business opportunities throughout the region.

Previously, Beattie served as Head of Planning at AKQA in London, where he was responsible for the strategic output across a wide range of clients including Sainsburys, Heineken, Unilever, and Xbox. He has also worked for AMV BBDO as Head of Digital, where he was instrumental in building their digital offering and produced highly innovative and award-winning campaigns for brands like Guinness and The Economist.

Advertising is Beattie’s second career – his background is in design, and was a partner in Me Company, a branding and product development boutique whose eclectic clients included Sir Jonathon Ive, Björk and Sony.