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Creative

Toyota Takes Over Europe's Biggest OOH Location for New Clean-air Campaign

Tactical execution, with copy reading “Welcome to the Big Smoke”, was created by The&Partnership as part of Toyota's 'We Choose Hybrid' platform

Toyota Takes Over Europe's Biggest OOH Location for New Clean-air Campaign

Toyota has become the first automotive brand to take over Europe’s biggest out-of-home location, the Clapham Colossus, using the site to demonstrate the brand’s leadership in clean-air hybrid technology. This tactical execution, with copy reading “Welcome to the Big Smoke”, was created by The&Partnership as a bespoke communication for London, as part of Toyota’s pan-European ‘We Choose Hybrid’ platform.
 
Emma Lane, Brand Awareness Manager at Toyota GB said: “With the recent announcement of the ‘T-charge’ emissions surcharge in London, we felt this was a timely message to let people know that we have a fantastic range of Hybrid vehicles for them to consider.”

 
London’s ‘Toxicity Charge’ was announced earlier this year and came into effect in October, aiming to combat dangerous levels of pollution in London.
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Client

Advertiser: Toyota Motor Europe

Brand Communications Manager: Emma Lane

Creative Agency

Creative Agency: The&Partnership

Planner: Simon Ringshall

Producer: Alex Rofaila

Executive Creative Director: Andre Moreira

Executive Producer: James Miller

Production Assistant: Dale Chapman

Creatives: Tom Sillars and Dani Asensio

Client Personnel: Rob Crilley (Client Lead)

Client Servicing: Sophie Fyles (Client Media Lead)

Business Director: Ildut Loarer

Creative director: Dom Gettins

Production Company

Production Company: Merman Films

Director: The Malloys

DOP: Luke Jacobs, Tony Brown

Offline

Edit Company: Paul O’Reilly, STITCH Editing

Post Production / VFX

Post Production Company: Barny Wright, Big Buoy

Music

Audio Post Production: 750mph

Voice-over: Michael Shelford