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Creative

Toyota Takes Over Europe's Biggest OOH Location for New Clean-air Campaign

Tactical execution, with copy reading “Welcome to the Big Smoke”, was created by The&Partnership as part of Toyota's 'We Choose Hybrid' platform

Toyota Takes Over Europe's Biggest OOH Location for New Clean-air Campaign

Toyota has become the first automotive brand to take over Europe’s biggest out-of-home location, the Clapham Colossus, using the site to demonstrate the brand’s leadership in clean-air hybrid technology. This tactical execution, with copy reading “Welcome to the Big Smoke”, was created by The&Partnership as a bespoke communication for London, as part of Toyota’s pan-European ‘We Choose Hybrid’ platform.
 
Emma Lane, Brand Awareness Manager at Toyota GB said: “With the recent announcement of the ‘T-charge’ emissions surcharge in London, we felt this was a timely message to let people know that we have a fantastic range of Hybrid vehicles for them to consider.”

 
London’s ‘Toxicity Charge’ was announced earlier this year and came into effect in October, aiming to combat dangerous levels of pollution in London.
Advertiser

Brand Communications Manager: Emma Lane

Advertiser: Toyota Motor Europe

Creative Agency

Account Director: Stefano Della Schiava

Production Assistant: Dale Chapman

Producer: Alex Rofaila

Planner: Simon Ringshall

Executive Producer: James Miller

Executive Creative Director: Andre Moreira

Creatives: Tom Sillars and Dani Asensio

Creative Director: Dom Gettins

Creative Agency: The&Partnership

Client Servicing: Sophie Fyles (Client Media Lead)

Client Personnel: Rob Crilley (Client Lead)

Business Director : Ildut Loarer

Music and Sound

Voice-over: Michael Shelford

Audio Post Production: 750mph

Offline

Edit Company: Paul O’Reilly, STITCH Editing

Post Production / VFX

Post Production House: Barny Wright, Big Buoy

Production Company

Production Company: Merman Films

DOP: Luke Jacobs, Tony Brown

Director: The Malloys