Toyota Prado Proves Luxury Can Go Anywhere
Saatchi & Saatchi Sydney has released an integrated campaign to launch the new Toyota Prado.
The launch campaign demonstrates that, with the new Prado, luxury no longer has a fixed address. Whether it's conquering the steepest of mountains or navigating the roughest of landscapes, absolute luxury can now go anywhere.
Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: "There's nothing like experiencing the best of everything: going anywhere you want and doing it all in an incredibly tough and luxurious Toyota Prado."
The campaign will be rolled out across a suite of TV spots supported in social, outdoor and digital.
Advertiser: Toyota Motor Corporation Australia
Brand Communications Manager: Yolande Waldock
Marketing Manager: Wayne Gabriel
Marketing Communications Manager : Hannah Roy
Creative Agency: Saatchi & Saatchi Sydney
Production Company: Scoundrel
Post Production / VFX
Post Production Company: White Chocolate
Category: Automotive , Cars