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Creative

Toyota Prado Proves Luxury Can Go Anywhere

The launch campaign via Saatchi & Saatchi Sydney was directed by Tom Noakes of Scoundrel

Toyota Prado Proves Luxury Can Go Anywhere

Saatchi & Saatchi Sydney has released an integrated campaign to launch the new Toyota Prado.

The launch campaign demonstrates that, with the new Prado, luxury no longer has a fixed address. Whether it's conquering the steepest of mountains or navigating the roughest of landscapes, absolute luxury can now go anywhere.



Toyota Prado 1.jpgSays Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: "There's nothing like experiencing the best of everything: going anywhere you want and doing it all in an incredibly tough and luxurious Toyota Prado."

The campaign will be rolled out across a suite of TV spots supported in social, outdoor and digital.
Client

Advertiser: Toyota Motor Corporation Australia

Brand Communications Manager: Yolande Waldock

Marketing Manager: Wayne Gabriel

Marketing Communications Manager : Hannah Roy

Creative Agency

Creative Agency: Saatchi & Saatchi Sydney

Production Company

Production Company: Scoundrel

Post Production / VFX

Post Production Company: White Chocolate

Category: Automotive , Cars

Genre: PR