Three's Moonwalking Pony Gets Festive

Wieden+Kennedy has brought Socks the moonwalking pony back in a seasonal 60" spot for Three. This time, the Shetland scenery has been given a festive makeover with of a dusting of snow and some subtle Christmasy touches.

The campaign will run on TV, cinema, VOD and rich digital display until 24 December.

 

They've also launched a twist on the Pony Mixer web app under the new name of the Pony Gifter, hosted at www.theponygifter.com. Users can add a personalised message to a selection of three playful Christmas pony films – accompanied by Christmas tunes from Chris Rea, The Darkness and Shakin’ Stevens – to send to friends and family.

CAMPAIGN:     

CLIENT                Three
PROJECT NAME    Pony Christmas
SYNOPSIS OF SPOT    A Shetland pony moonwalking through a snowy countryside, with hints of Christmas touches popping up through out.
FORMAT    60 seconds
CLIENT CONTACT    Pippa.whybourne@three.co.uk
LAUNCH DATE    29th November
DURATION OF CAMPAIGN    1 month

W+K LONDON
Creative Directors    Hollie Walker, Freddie Powell
Copywriter    
Art Director    
Producer    Madeline Smith
Account Team    Sophy Woltman, Nick Owen
Executive Creative Directors    Tony Davidson / Kim Papworth
Agency Executive Producer    Danielle Stewart

PRODUCTION
Production Company    Blink
Director    Dougal Wilson
Executive Producer    
Line Producer    
Director of Photography    

EDITORIAL 
Editorial Company    
Editor    
Post Producer    
Post Executive Producer    

VFX
VFX Company    MPC
VFX Supervisor    Jake Mengers 
Flame Artist    Tom Harding
VFX Producer    Josh King
Titles/Graphics    

MUSIC + SOUND DESIGN
Music+Sound Company    Christine McVie/Fleetwood Mac
Composer    
Sound Designer    
Song (if applicable)    Everywhere
Producer    

MIX
Mix Company    Wave
Mixer    Jack Sedgewick
Producer